# Puffed Cheese Crackers Cheez-It Puff'd is an Airy Snack Made with 100% Real Cheese By Laura McQuarrie | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheezit-puffd References: [prnewswire](https://www.prnewswire.com/news-releases/cheez-it-transforms-its-iconic-100-real-cheese-cracker-into-unexpected-puffy-airy-deliciousness-with-new-cheez-it-puffd-301464430.html) & [KelloggCompany](http://www.KelloggCompany.com/)  Cheez-It [Puff](https://www.trendhunter.com/trends/protein-puff-bars)'d introduces a brand-new type of family snack that promises to raise "Cheezpectations" with melt-in-your-mouth experiences. The new snack takes the form of a [puffy, airy snack](https://www.trendhunter.com/trends/hickory-smoked-bbq-cheese-puffs) made from 100% real cheese, and it has a crunchy outer layer that's poppable and satisfying. Consumers of all ages want different forms and flavors in their cheese snacks and this new collection delivers. This new collection of [cheesy crackers](https://www.trendhunter.com/trends/cheezit-sharing-bags) is launching with three varieties: Cheez-It Puff'd Double Cheese, savory White Cheddar and fiery Scorchin' Hot Cheddar. These new cheesy cracker snacks are treats that the whole family can appreciate, whether they are looking for a break during the middle of a workday or a shareable after-school snack to beat cravings before dinner. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Airy Snacks:** There is an opportunity to innovate in the snack industry by creating more airy snacks made with real ingredients. - **New Cheese Snack Options:** There is an opportunity to innovate in the cheese snack industry by creating new flavors and forms of cheese snacks for consumers of all ages. - **Poppable Snacks:** There is an opportunity to innovate in the snack industry by creating more poppable snacks with a satisfying crunch. ### Where This Applies - **Snack Industry:** The snack industry can capitalize on the trend towards airy, poppable snacks made with real ingredients like cheese. - **Cheese Industry:** The cheese industry can innovate by creating more diverse forms and flavors of cheese snacks for consumers of all ages. - **Convenience Store Industry:** The convenience store industry can introduce new shareable snack options like Cheez-It Puff'd for busy families on-the-go. ## Related on Trend Hunter - [3D-Shaped Cheese Cracker Snacks](https://www.trendhunter.com/trends/cheezit-crunch.md) - [Crunchy Cheese-Flavored Popcorns](https://www.trendhunter.com/trends/whisps.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md) - [Spicy Cheddar Thins](https://www.trendhunter.com/trends/cheddar-thins.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [Spicy Cheesy Crackers](https://www.trendhunter.com/trends/cheezit-spicy-buffalo.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Smoky Cheese-Flavored Crackers](https://www.trendhunter.com/trends/cheezit-smoked.md)