# On-Field Makeover Stations The Cheez-It Flexin' Section is a Unique Barbershop for Fans By Laura McQuarrie | Published 2023-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheezit-flexin-section References: [stockhouse](https://stockhouse.com/news/press-releases/2023/11/29/cheez-it-xae-brings-bowl-game-absurdity-to-a-new-level-with-cheez-it-inspired) & [CheezIt](http://CheezIt.com/)  At the 2024 Cheez-It Citrus Bowl, a [college football bowl game](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge) scheduled to kick off the start of a new year at Camping World Stadium in Orlando, Florida will speak to sports fans and snackers alike with the first-ever Cheez-It Flexin' Section. The Cheez-It Flexin' Section is a first-of-its-kind on-field barbershop and spa-inspired experience for fans who go to great lengths for their favorite snack. On-site, fans will get to enjoy "Cheez-It-ified treatments" including orange hair dye jobs, "mani/cheddiz" and cheez-scented massages. For fans who won't be able to make it to the stadium to experience all the action in person, the brand is launching the Cheez-It Fan Flex Challenge to give fans a chance to give themselves a Cheez-It-inspired game day look and share it on [TikTok](https://www.trendhunter.com/trends/chips-and-queso). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 27% | Freshness: 19% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **On-field Makeover Stations:** The Cheez-It Flexin' Section offers an on-field barbershop and spa-inspired experience, creating an immersive and unique game day event for fans. - **Cheez-it-ified Treatments:** Cheez-It-ified treatments such as orange hair dye jobs, 'mani/cheddiz', and cheez-scented massages provide fans with a unique and playful way to engage with the brand. - **Cheez-it Fan Flex Challenge:** The Cheez-It Fan Flex Challenge encourages fans to create their own Cheez-It-inspired game day looks and share them on TikTok, leveraging user-generated content for brand promotion. ### Industries Being Reshaped - **Sports:** The Cheez-It Flexin' Section brings a new level of fan engagement to the sports industry with its on-field barbershop and unique game day experience. - **Beauty and Wellness:** The Cheez-It Flexin' Section introduces innovative and playful treatments, like 'mani/cheddiz' and cheez-scented massages, that combine beauty and wellness in a fun and unconventional way. - **Marketing and Advertising:** The Cheez-It Fan Flex Challenge taps into the power of user-generated content on TikTok, providing an opportunity for creative brand promotion and engagement with consumers. ## Related on Trend Hunter - [Fan Fantasy Experiences](https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl.md) - [Cheesy Snack-Themed Hotel Rooms](https://www.trendhunter.com/trends/cheezit-bowl.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [Fan-Centered Stadium Menus](https://www.trendhunter.com/trends/special-menu.md) - [Cracker-Crusted Turkey Legs](https://www.trendhunter.com/trends/cheezitcrusted-turkey-legs.md) - [Cheesy Snack Nail Polishes](https://www.trendhunter.com/trends/cheez-it-x-nails-inc.md) - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Co-Branded Snack Racing Events](https://www.trendhunter.com/trends/cheezit-puffdapalooza.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md)