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# Cheesy Cracker Brand Cakes
The Cheez-It Cake Celebrates the 100th Anniversary of Cheez-It Crackers

By Katherine Pendrill | Published 2021-05-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheezit-cake
References: [popsugar](https://www.popsugar.com/food/cheez-it-cake-100th-anniversary-48321315)

[Cheez-It](https://www.trendhunter.com/trends/cheezit-holiday-house-kit) fans rejoice because you can now get your hands on a savory Cheez-It Cake.

This year, Cheez-It is celebrating its 100th anniversary and the cracker brand decided to do something a little different to mark the occasion. The brand enlisted the help of celebrity chef and Sugargoat bakery founder Stephanie Izard to create a bright orange Cheez-It Cake that gives fans an entirely new way to enjoy the [classic snack](https://www.trendhunter.com/trends/cheezit-hot-honey). To make the cake, Izard whipped up a batter made from ground-up Cheez-It flour, layered with a Cheez-It shortbread crumble. The cake also boasts caramel swirls that deliver a touch of sweetness, along with bright red strawberry-flavored icing, and crunchy, chocolate-coated Cheez-It crackers on top.

If your looking to sample this unique creation, a limited amount of Cheez-It Cakes will be available to purchase on [Goldbelly's](https://www.trendhunter.com/trends/taste-of-america-food-boxes) website from May 17 through to May 20.

Image Credit: Cheez-It

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 28% | Activity: 70% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Savory Sweets:** The trend of combining sweet and savory flavors in desserts creates opportunities for innovative baked goods.
- **Ingredient Transformation:** The trend of using unconventional ingredients or processing methods in food production creates opportunities for unique product offerings.
- **Celebration Foods:** The trend of creating specialty foods to celebrate milestones and events creates opportunities for limited release or exclusive products.

### Sectors Adopting This

- **Bakery:** Bakeries can explore the trend of savory sweets to create new flavor combinations and attract adventurous customers.
- **Snack Foods:** Snack food companies can consider using innovative ingredient transformations to create limited edition products that generate buzz.
- **Food Gifting:** The trend of celebration foods presents an opportunity for food gifting companies to create exclusive products that appeal to gift-giving consumers.

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