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# Pub Food-Flavored Crackers
The Cheez-It Buffalo Wing Crackers Have a Cheesy, Saucy Flavor

By Michael Hemsworth | Published 2017-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheezit-buffalo-wing-crackers
References: [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2017/09/06/spotted-on-shelves-cheez-it-buffalo-wing-crackers/)

Football season is just around the corner which means that new foods and products with this in mind are being released like the Cheez-It Buffalo Wing Crackers. Made with 100% real cheese, the crackers are flavored like the quintessential pub food that is often served at [football viewing parties](https://www.trendhunter.com/trends/champion-chip-collection).

The snack food market is experiencing high levels of change as consumers demand [crossover flavors and products](https://www.trendhunter.com/trends/pringles-chips) that are unlike what has been on the market for years. This preference for unexpected flavor infusions is seeing new options like the Cheez-It Buffalo Wing Crackers be released as a way to enjoy food flavors in different ways. The flavorful mix of cheese and barbecue sauce is placed in juxtaposition to the crunchy cracker for a unique consumption experience.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 18% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Flavored Crackers:** The trend towards unique flavor infusions in snack foods provides an opportunity for the development of new and innovative flavors of crackers.
- **Crossover Flavors:** The demand for crossover flavors in the snack food market is creating opportunities for brands to incorporate familiar tastes into non-traditional products.
- **Pub Food-inspired Snacks:** The popularity of pub food as a food trend is giving rise to pub food-inspired snacks like the Cheez-It Buffalo Wing Crackers.

### Sectors Adopting This

- **Snack Food:** The snack food industry has an opportunity to explore unique and unconventional flavor combinations in order to satisfy consumer demand for new and innovative products.
- **Sports and Entertainment:** The sports and entertainment industry can capitalize on the popularity of pub food and snack foods by serving products like Cheez-It Buffalo Wing Crackers at viewing parties and events.
- **Food and Beverage Manufacturing:** Food and beverage manufacturers have the opportunity to create new products and flavors by experimenting with unusual ingredient combinations in response to changing consumer preferences.

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