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# Decadent Baked Cracker Snacks
Kellogg Canada Introduced Cheez-It Baked Snack Crackers to Canada

By Grace Mahas | Published 2020-01-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheezit-baked-snack-crackers
References: [kelloggs](https://www.kelloggs.ca/en_CA/home.html/?sg) & [kelloggs](https://www.kelloggs.ca/en_CA/home.html/?sg)

Canadian snack-lovers can now rejoice -- [Kellogg Canada](https://www.trendhunter.com/trends/pure-organic-baked-crackers) finally launched the Cheez-It Baked Snack Crackers in the Canadian market. The snack was first introduced in 1921 and soon become a beloved choice for consumers.

The brand is introducing four bold cheese flavors over two snack formats that are made with delicious 100% real cheese flavor baked inside. The Cheez-It Crackers variants are a bite-sized square snack with ridge edges and include two flavors: Original and Hot & Spicy. The Cheez-It Crunch Crackers, on the other hand, boasts a rippled, chip-like snack with a satisfying crunch and are available in [Sharp](https://www.trendhunter.com/trends/three-spirits) White Cheddar and [Zesty](https://www.trendhunter.com/trends/mooj-foods) Cheddar Ranch flavors.

The new Cheez-It Baked Snack Crackers can be purchased across Canada in grocery stores, convenience stores, and gas stations.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 8% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Baked Snack Crackers:** Disruptive innovation opportunity: Develop new flavors and variations of baked snack crackers to cater to evolving consumer preferences.
- **100% Real Cheese Flavor:** Disruptive innovation opportunity: Explore alternative plant-based or dairy-free ingredients to create baked snack crackers with a similar cheese flavor profile.
- **Convenient Snack Packaging:** Disruptive innovation opportunity: Design eco-friendly and portable packaging solutions for baked snack crackers to meet the increasing demand for on-the-go snacks.

### Who This Affects Most

- **Snack Food:** Disruptive innovation opportunity: Introduce healthier and innovative baked snack crackers to tap into the growing health-conscious and organic snack market.
- **Dairy and Cheese:** Disruptive innovation opportunity: Develop new types of dairy-based or dairy-free cheese ingredients specifically designed for use in baked snack crackers.
- **Packaging:** Disruptive innovation opportunity: Create sustainable packaging solutions for snacks that minimize waste and enhance convenience for consumers.

## Related on Trend Hunter

- [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md)
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- [Cheesy Bacon-Flavored Crackers](https://www.trendhunter.com/trends/cheezit-cheese-smokey-bacon.md)
- [Ranch-Flavored Crackers](https://www.trendhunter.com/trends/ranch-flavored-crackers.md)
- [Gluten-Free Snack Crackers](https://www.trendhunter.com/trends/cheezit-gluten-free.md)
- [Spicy Cheesy Crackers](https://www.trendhunter.com/trends/cheezit-spicy-buffalo.md)
- [Taco-Flavored Snack Crackers](https://www.trendhunter.com/trends/cheezit-cheesy-taco.md)
- [Puffed Cheese Crackers](https://www.trendhunter.com/trends/cheezit-puffd.md)
