# Snack Food Portrait Apps The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art By Katherine Pendrill | Published 2018-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-vision References: [thedailymeal](https://www.thedailymeal.com/eat/cheetos-photo-app) & [fastcompany](https://www.fastcompany.com/40541394/the-world-is-terrible-so-why-not-turn-all-your-photos-into-cheetos) A few years ago Cheetos proved that its tiny cheese puffs were works of art by creating a [Cheetos Museum](https://www.trendhunter.com/trends/cheetos-1) and now the brand is at it again with its new [Cheetos Vision](https://www.trendhunter.com/trends/mischief-by-chester) app. However, instead of hunting for museum-worthy cheese puffs, fans can now turn their own face into fun Cheeto-art. Cheetos Vision is a hilarious new app that allows consumers to take photos of themselves, their friends, or even their pets, and transform them into cheesy Cheeto-art. Created by [Goodby Silverstein & Partners](https://www.trendhunter.com/trends/cheetos-other-hand-font)’ innovation group GS&P Labs, the Cheetos app uses Google’s AI Tensorflow program to analyze images and then generate a reconstruction where everything in the photo is made from the iconic orange cheese puffs. While a bit absurd, the new app demonstrates one of the fun ways brands are using AI to interact with consumers. Image Credit: *Cheetos.* ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cheesy Photo-art Apps:** AI-powered apps that turn photos into playful art using recognizable brand elements offer opportunities for fun and engaging customer experiences. - **Branded AI Interactive Tools:** Brands can create novel ways of interacting with consumers by using AI-powered tools to add playful and entertaining elements to their marketing campaigns. - **Visual AI Engines for Creative Expression:** Visual AI software and tools can enable creative expression for consumers while promoting and popularizing brand logos and symbols. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage AI-based interactive tools to create interesting and engaging campaigns that promote brand recognition and customer loyalty. - **Marketing and Advertising:** The marketing and advertising industry can use creative AI-powered tools like Cheetos Vision to develop unique customer engagement experiences that drive brand engagement and customer retention. - **Social Media and Entertainment:** Social media and entertainment companies can use AI-based tools to create viral-worthy campaigns by encouraging users to create and share their own branded content in creative and fun ways. ## Related on Trend Hunter - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Touch-Free Corn Puff Pop-Ups](https://www.trendhunter.com/trends/handsfree-house.md) - [Culinary Snack Product Grinders](https://www.trendhunter.com/trends/cheetos-duster.md) - [Cheesy Snack Kitchen Gadgets](https://www.trendhunter.com/trends/cheetos-duster-1.md) - [AI Avatar Dating Apps](https://www.trendhunter.com/trends/snack-app.md) - [Cheese Puff Birthday Cakes](https://www.trendhunter.com/trends/cheetos-birthday-cake.md) - [Spooky Snack Metaverses](https://www.trendhunter.com/trends/chesterville.md)