# Extra-Cheesy Pretzel Snacks Cheetos Pretzels Offer Ample Flavor and Crunch By Michael Hemsworth | Published 2023-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-pretzels References: [foodbev](https://www.foodbev.com/news/cheetos-expands-into-pretzels-category/) & [cheetos](https://www.cheetos.com)  The Cheetos Pretzels are the latest product from [PepsiCo](https://www.trendhunter.com/trends/wotsits-crunchy)-owned [Frito-Lay](https://www.trendhunter.com/trends/cheetos-prezels) that's formulated with the signature flavor of the original alongside a new textural experience. The product features pretzels covered in the brand's signature Cheetos Cheetle cheese flavoring to give each bite a crunchy, cheese-forward flavor. The snack comes in Cheddar and Flamin' Hot varieties, and is arriving now in the US market where shoppers can pick up a three-ounce bag for $2.49 or a 10-ounce bag for $5.69. Senior VP of Marketing at Frito-Lay Tina Mahal spoke on the Cheetos Pretzels saying, "Our fans are always hungry for unique ways that they can experience [Cheetos’](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites) signature cheesy flavour, which is why this latest innovation is breaking into an entirely new category. Cheetos pretzels maximize the fan-favourite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavour experience to life in pretzel form.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 24% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cheese-infused Snacks:** The rise of cheese-infused snacks offers opportunities for companies to create unique flavor combinations and capitalize on consumers' love for cheese. - **Textural Experiences:** The demand for snacks that offer new and exciting textural experiences opens up possibilities for companies to experiment with different coatings and textures to enhance the snacking experience. - **Flavor Extension:** Flavor extension trends enable brands to take existing flavors and apply them to new product categories, attracting consumers who are seeking familiarity and novelty at the same time. ### Where This Applies - **Snack Food Industry:** The snack food industry has opportunities to innovate by combining different flavors to create unique snacking experiences. - **Food Packaging Industry:** The food packaging industry can develop packaging solutions that enhance and preserve the textural experiences of cheese-infused snacks, ensuring they remain fresh and crispy. - **Convenience Store Industry:** Convenience store operators can tap into the flavor extension trend by offering a variety of cheese-flavored snacks to cater to customers' demand for new taste sensations. ## Related on Trend Hunter - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Tangy Chilli Chips](https://www.trendhunter.com/trends/frito-lay-1.md) - [Gen Z-Targeted Snack Puffs](https://www.trendhunter.com/trends/cheetos-snacks.md) - [Cheesy Barbecue-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md)