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# Snack-Inspired Macaroni Meals
Cheetos Mac 'n Cheese Appeals to Snackers Who Love Cheesy Flavors

By Laura McQuarrie | Published 2020-08-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-mac-n-cheese
References: [prnewswire](https://www.prnewswire.com/news-releases/cheetos-lets-the-cat-out-of-the-bag-with-launch-of-new-cheetos-mac-n-cheese-301106747.html) & [fritolay](http://www.fritolay.com/)

Over the last few years, [Cheetos](https://www.trendhunter.com/trends/cheetos-pretzels) lovers have been treated to a variety of foods made with or inspired by the brand's cheesy snacks and now they will be able to enjoy Cheetos Mac ['n Cheese](https://www.trendhunter.com/trends/mac-n-cheese-kentaco). The all-new macaroni and cheese product from Cheetos shares the cheesy and fiery flavors that fans have fallen in love with in the form of Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño varieties.

Naturally, the mac and cheese products are "made with authentic Cheetos cheesiness using Chester's Top-Secret Seasoning" and they take the form of corkscrew pasta noodles that take after the shape of Chester's cheetah tail.

With Cheetos Mac 'n Cheese, Rachel Ferdinando, SVP, CMO [Frito-Lay North America](https://www.trendhunter.com/trends/lays-flavor-swap), says: "We're putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise."

Image Credit: Cheetos

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 26% | Activity: 65% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Cheesy Snack Food Innovations:** Opportunity to create new cheesy snack products inspired by popular snack brands like Cheetos.
- **Flavorful Macaroni and Cheese Varieties:** Opportunity to develop unique and bold flavor profiles for macaroni and cheese products.
- **Branded Food Collaborations:** Opportunity to collaborate with popular snack brands to create unique food products.

### Industries Being Reshaped

- **Snack Food Industry:** Opportunity for snack food companies to expand their product lines with snack-inspired macaroni and cheese products.
- **Food Product Development Industry:** Opportunity for food product development companies to create innovative and flavorful macaroni and cheese varieties.
- **Marketing and Branding Industry:** Opportunity for marketing and branding professionals to collaborate with popular snack brands and create branded food products.

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