# Boldly Balanced Cheese Crisps The Cheetos Flamin’ Hot Chipotle Ranch Flavor is Spicy and Creamy By Michael Hemsworth | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-flamin-hot References: [chewboom](http://www.chewboom.com/2017/06/06/frito-lay-launches-new-cheetos-flamin-hot-chipotle-ranch-flavor/) The popularity of the brand's Flamin' Hot crunchy cheese snack has developed into the recently announced [Cheetos](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq) Flamin’ Hot Chipotle Ranch flavor that will satisfy snackers who favor the iconic snack brand. The new flavor from the brand is set to start hitting store shelves in the US immediately and is reported yo offer something of a spicy, creamy and, of course, cheesy flavor to enjoy. This comes with the classic crunch that the cheese stick snacks are known for across North America. The Cheetos Flamin’ Hot Chipotle Ranch flavor comes as another move by the brand to help reinvigorate interest in classic products with taste profiles that match what modern consumers are looking for from their snacks. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Cheese Snacks:** Opportunity for innovative flavors and textures in the cheese snack industry to cater to consumers' love for spiciness. - **Reimagining Classic Products:** Potential to revitalize consumer interest in established brands by introducing new flavor profiles and meeting modern snacking preferences. - **Cheese Snack Brand Extensions:** Room for expanding existing cheese snack brands by introducing new variations and flavors to captivate a broader consumer base. ### Industries Being Reshaped - **Snack Food Industry:** Opportunity for manufacturers to create innovative, spicy, and cheesy snacks that cater to the evolving taste preferences of consumers. - **Flavored Snack Industry:** Scope for introducing bold flavor combinations like chipotle ranch to attract snack enthusiasts seeking unique taste experiences. - **Packaged Food Industry:** Potential to leverage the popularity of established snack brands by introducing new flavor variants that align with emerging consumer trends. ## Related on Trend Hunter - [Cheesy Barbecue-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md) - [Tangy Chilli Chips](https://www.trendhunter.com/trends/frito-lay-1.md) - [Cajun-Flavored Cheese Puffs](https://www.trendhunter.com/trends/flamin-hot-cajun-cheddar.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md) - [Smoky Extra-Spicy Snack Puffs](https://www.trendhunter.com/trends/cheetos-flamin-hot-smoky-ghost-pepper-puffs.md)