# Cheesy Puffed Pepper Snacks The Cheetos’ Flamin’ Hot Pepper Puffs are the Brand's Hottest Yet By Michael Hemsworth | Published 2020-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-flamin-hot-pepper-puffs References: [chewboom](https://www.chewboom.com/2020/06/08/new-cheetos-flamin-hot-pepper-puffs-are-the-hottest-flamin-hot-variety-ever/) & [fritolay](https://www.fritolay.com) The [Cheetos’ Flamin](https://www.trendhunter.com/trends/flamin-hot-cajun-cheddar)’ Hot Pepper Puffs are one of the latest snacks from [Frito-Lay](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza) that's positioned to be the brand's hottest variety yet to satisfy snackers looking for a new variety to try out. The snack features a real cheese recipe that is formed into the shape of hot peppers and is reported to be the spiciest option in the brand's Flamin' Hot lineup. The brand also encourages curious consumers trying the snack out to keep a cold beverage on hand because of the tingling tastebud sensation that accompanies the crunchy cheese snack. The Cheetos’ Flamin’ Hot Pepper Puffs are available for a limited time only, and are being stocked exclusively at [Walmart](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos) and Circle K locations in two serving size options. Image Credit: Frito-Lay ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flamin' Hot Pepper Snack Trend:** There is an opportunity to create new and even hotter spicy snack variations to appeal to consumers who desire intense and unique flavor experiences. - **Limited Time Snack Trend:** Creating, promoting, or collaborating on unique or limited edition snacks can create buzz and drive sales for a variety of brands. - **Cheese-based Snack Trend:** Brands can explore innovative ways to incorporate cheese into their snack products to provide a satisfying and wholesome snack option that is rich in flavor. ### Sectors Adopting This - **Snack Food Industry:** Companies in this industry can innovate their product lines by creating spicy and unique snacks to cater to diverse consumer preferences. - **Retail Industry:** Retailers have an opportunity to partner or collaborate with brands on unique and limited edition snack products that can attract customers seeking something unique and buzz-worthy. - **Dairy Industry:** Dairy companies have an opportunity to provide innovative cheese-based snacks that include real cheese and other wholesome ingredients for a better-for-you snacking option. ## Related on Trend Hunter - [Cajun-Flavored Cheese Puffs](https://www.trendhunter.com/trends/flamin-hot-cajun-cheddar.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Puffed Cheese Crackers](https://www.trendhunter.com/trends/cheezit-puffd.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md) - [Tangy Chilli Chips](https://www.trendhunter.com/trends/frito-lay-1.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md) - [Cheesy Barbecue-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cheddar-bbq.md)