# Cheesy Branded Apparel The Cheetos Fashion Line is Perfect to Relax in While Enjoying the Snack By Riley von Niessen | Published 2016-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-fashion References: [adweek](http://www.adweek.com/adfreak/cheetos-has-2016-winter-fashion-collection-those-who-cant-get-enough-orange-174852) & [shop.cheetosstore](https://shop.cheetosstore.com/shop) For hardcore cheesy fans who've found themselves at a loss as to how they should celebrate their fandom of the puffed treats, the Cheetos fashion line is their new best friend. Made for the winter, the collection consists of [cozy lounge wear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection), which makes it perfect for sitting around at home to eat a bag of Cheetos in. Included are vibrant orange and red tights, a sleeping bag-like cover that's make to look like a snack bag, [spotted mascot-themed pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection) and even a Cheeto-shaped nightcap. While the idea of a Cheetos fashion line seems totally satirical, the pieces can actually be purchased online for a reasonable price. For those looking to get an even more immersive experience, the 'Cheeteau' perfume is also offered. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Branded Apparel for Snack Fans:** Creating fashion lines inspired by popular snack brands opens up opportunities for unique and entertaining marketing strategies. - **Food-themed Loungewear:** Integrating food and fashion creates a new avenue for apparel design and appeals to consumers looking for unique items. - **Novelty Fragrances:** Creating branded fragrances outside traditional perfume categories allows for creative marketing and product differentiation. ### Industries Being Reshaped - **Food and Snack Industry:** Snack brands looking to expand their audience and revenue streams can venture into apparel lines and other novelty products to broaden their reach. - **Fashion Industry:** Fashion designers can experiment with unconventional themes and designs, including food-inspired loungewear and perfume, to create unique collections and stand out in a crowded market. - **Marketing Industry:** Creating and promoting unique branded products, such as food-themed fashion and fragrances, provides marketing professionals with creative opportunities to engage consumers and set themselves apart. ## Related on Trend Hunter - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Cheesy Wintertime Snack Products](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md)