# Winter Sport-Celebrating Snacks The Cheetos Curls 'Winter White Cheddar' Supports USA Curling By Michael Hemsworth | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-curls References: [chewboom](http://www.chewboom.com/2018/01/09/cheetos-debuts-new-winter-white-cheddar-curls-support-usa-curling/) & [fritolay](https://www.fritolay.com/snacks/product-page/cheetos) The [Cheetos](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo) Curls 'Winter White Cheddar' have been unveiled by the brand as a new snack that shows support for USA Curling in anticipation of the Pyeongchang 2018 Olympic and Paralympic Winter Games. The snack is reported to have a bold white cheddar flavor and the same satisfying crunch that the brand is renowned for. The Cheetos Curls 'Winter White Cheddar' snack has been unveiled in unison with a new marketing campaign starring Todrick Hall, Vernon Davis and LaDainian Tomlinson, which sees them performing a celebratory dance move called, "The Curl." The humorous campaign shows support for the [USA Curling Team](https://www.trendhunter.com/trends/usa-curling-men) as they prepare to compete in the winter games. The limited-edition snack is set to be available beginning on February 12 while supplies last. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Snacks:** Creating limited-edition snacks tied to specific events offers a unique opportunity to generate excitement and support for a cause or team. - **Celebrity Collaborations:** Partnering with celebrities to promote a product can create buzz and engage a broader audience. - **Event-based Marketing:** Aligning marketing campaigns with specific events or occasions can help increase brand visibility and relevance. ### Sectors Adopting This - **Snack Food Industry:** Manufacturers in the snack food industry can capitalize on the trend of limited-edition snacks to drive sales and promote brand loyalty. - **Sports Marketing:** Sports marketing agencies can leverage celebrity collaborations to amplify brand messages and reach a wider audience. - **Event Planning:** Event planning companies can incorporate event-based marketing strategies to help clients enhance their brand presence and maximize engagement. ## Related on Trend Hunter - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Curling-Inspired Pizzas](https://www.trendhunter.com/trends/curling-gratin-pizza.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [Cheesy Basketball Statues](https://www.trendhunter.com/trends/2024-nhl-allstar-weekend.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Gen Z-Targeted Snack Puffs](https://www.trendhunter.com/trends/cheetos-snacks.md)