# Football-Focused Snack Flavors Cheetos Crunchy Buffalo is Perfect for Game Day Snacking By Michael Hemsworth | Published 2024-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-crunchy-buffalo References: [snackandbakery](https://www.snackandbakery.com/articles/110564-cheetos-drops-crunchy-buffalo-flavor-just-in-time-for-the-super-bowl) & [cheetos](https://www.cheetos.com/)  The Cheetos Crunchy Buffalo flavor is a new addition to the brand's product portfolio that's arriving at just the right time to coincide with the NFL playoff season. The product is inspired by the signature flavor of buffalo wings and transform the brand's cheesy, crunchy snack into a satisfying option for serving on game day. The snack is launching alongside a promotion that will offer fans the chance to win complimentary bags all the way up to $22,222.22 in cash. The sweepstakes has been created with the help of quarterback CJ Stroud who is the host for the ultimate prize: a Super Bowl party. Senior Vice President of Marketing at [Frito-Lay](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza) Tina Mahal spoke on the Cheetos Crunchy Buffalo flavor saying, "As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of [Cheetos Pretzels](https://www.trendhunter.com/trends/cheetos-pretzels) or fan-favorite Mac 'N Cheese. While we know there's no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good." Image Credit: Cheetos ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 48% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Game Day Snacking:** The Cheetos Crunchy Buffalo flavor is a satisfying option for serving on game day. - **Bold Flavors:** Cheetos has a history of embracing bold flavors and hacking into new snack categories. - **Promotional Sweepstakes:** The launch of Cheetos Crunchy Buffalo includes a promotion offering fans the chance to win complimentary bags and cash prizes. ### Sectors Adopting This - **Snack Food:** The Cheetos Crunchy Buffalo flavor is a new addition to the brand's snack product portfolio. - **Food and Beverage:** Cheetos disrupts the food and beverage industry by introducing bold and unique flavors. - **Marketing and Branding:** Cheetos' promotional sweepstakes for the Crunchy Buffalo flavor demonstrates effective marketing strategies. ## Related on Trend Hunter - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/mccoys-crisps.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Spicy Cheesy Crackers](https://www.trendhunter.com/trends/cheezit-spicy-buffalo.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md) - [Tailgate-Focused Kettle Chips](https://www.trendhunter.com/trends/tailgate-edition-buffalo.md)