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# Cheese Puff-Coated Burgers
Applebee’s is Selling a Deep-Fried Cheetos Burger Bomb in the UAE

By Katherine Pendrill | Published 2018-05-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-burger-bomb
References: [chewboom](https://www.chewboom.com/2018/05/03/applebees-is-selling-a-cheetos-burger-bomb-in-the-uae/)

While Cheetos has already been used to make everything from ice cream to milkshakes, now the neon orange snack food is being used to prepare a monstrous new culinary creation called the 'Cheetos Burger Bomb.'

Available exclusively from Applebee’s UAE locations, the Cheetos Burger Bomb is the ultimate junk food hybrid. The unexpected dish consists of the brand's signature Bacon Cheeseburger coated in a Cheetos tempura batter, deep-fried, and then finished with a thick layer of Cheetos dust. The bright orange burger is also served with curly fries, coleslaw, and an equally orange Cheetos aioli.

Of course, the cheesy new entree with not be available to just anyone. The new dish is an exclusive VIP menu item, meaning customers must be an Applebee’s UAE VIP member to order the over-the-top burger.

Image Credit: *Applebee’s UAE.*

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 63% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Cheetos-coated Foods:** Innovative food creations that incorporate cheetos as a coating or seasoning, making them a fun and playful addition to traditional dishes.
- **Exclusive VIP Menu Items:** High-end restaurants and chains offering exclusive VIP menu items that are only available to select members or customers, adding an air of exclusivity and luxury to the dining experience.
- **Junk Food Hybrids:** Incorporating unexpected and playful ingredients into traditional junk food dishes, creating new and exciting flavor combinations that appeal to adventurous eaters.

### Sectors Adopting This

- **Fast Food:** Fast food chains incorporating unexpected and playful ingredients into traditional menu items, creating buzz and excitement around new limited-time offerings.
- **Hospitality:** Upscale restaurants offering exclusive VIP menu items to attract and retain high-end customers, elevating the dining experience and setting themselves apart from competitors.
- **Food Manufacturing:** Manufacturers of snack foods exploring new ways to incorporate their products into unexpected dishes, opening up new markets and revenue streams for their products.

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