# Cheesy Pea-Based Snacks Peatos Just Added New Cheetos and Funyuns Products By Katherine Pendrill | Published 2023-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-and-funyuns References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/peatos-challenges-frito-lay-vegan-cheetos-funyons/)  Snack it Forward’s rapidly growing brand PeaTos recently added new [Cheetos](https://www.trendhunter.com/trends/lays-flavor-swap) and [Funyuns](https://www.trendhunter.com/trends/flamin-hot-brand) offering to its lineup. For years now, [Frito-Lay](https://www.trendhunter.com/trends/cheetos-pretzels) brands like Cheetos and Funyuns have been staples of the snack aisle. Now, PeaTos is offering consumers a better-for-you alternative to their favorite snacks. PeaTos' new Cheetos and Funyuns offerings replace the traditional corn base of most snacks with nutrient-dense peas. The brand then uses 100% plant-based ingredients to add flavor and proprietary methodology to replicate the dairy experience. As Nick Desai, founder of PeaTos, explains, “For decades, Frito-Lay brands like Cheetos and Funyuns have monopolized the snack aisle while the better-for-you options taste like cardboard. But consumers no longer need to sacrifice taste for nutrition." Image Credit: PeaTos ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 27% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Better-for-you Snacks:** PeaTos' new Cheetos and Funyuns offerings provide a healthier alternative to traditional snacks. - **Pea-based Ingredients:** PeaTos uses nutrient-dense peas as a substitute for the corn base in most snacks. - **Plant-based Alternatives:** PeaTos utilizes 100% plant-based ingredients to replicate the flavor and texture of traditional dairy snacks. ### Sectors Adopting This - **Snack Food:** The snack food industry can innovate by introducing more better-for-you snack options like PeaTos. - **Plant-based Foods:** The plant-based foods industry has the opportunity to explore pea-based ingredients as a substitute in various products. - **Food Technology:** Food technology companies can research and develop new methods to replicate the dairy experience using plant-based ingredients. ## Related on Trend Hunter - [Puffy Plant-Based Snacks](https://www.trendhunter.com/trends/peatos-puffs.md) - [Pea-Based Chip Brands](https://www.trendhunter.com/trends/peatos-1.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Veggie-Forward Crispeas Snacks](https://www.trendhunter.com/trends/veggieforward-crispeas-snack.md) - [Better-for-You Cheesy Puffs](https://www.trendhunter.com/trends/flamin-hot-wotsinits.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md)