# Unmannerly Mascots Chester Cheetah Gets a Personality Makeover in the New Cheetos Ads By Peter Vallas | Published 2011-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheetos-ads References: [adweek.blogs](http://adweek.blogs.com/adfreak/2011/01/chester-cheetah-now-generally-being-a-dick.html) & [cheetos](http://www.cheetos.com/) [Chester Cheetah](https://www.trendhunter.com/trends/kansas-city) has always been a smooth, cool cat. In the new [Cheetos](https://www.trendhunter.com/trends/spokeshand) Ads, the funky cat helps play the high school bully. In this new campaign it features Chester pairing up with a friend or two and singling out the other. The Cheetos ads poke fun and are a joy to watch. It’s been a while since the [cheetah mascot](https://www.trendhunter.com/trends/mischief-by-chester) has hit television and this campaign is may be a refreshing view for the cheesy snack. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 5% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Revamped Mascot Advertising:** Opportunity for brands to update and reimagine their mascots to connect with modern consumers. - **Humorous Advertising Campaigns:** Poking fun and providing joy through clever and entertaining ad campaigns can engage and capture audience attention. - **Nostalgia Marketing:** Reviving old mascots can evoke nostalgia in consumers, creating a sense of familiarity and emotional connection. ### Sectors Adopting This - **Food and Snack:** The food and snack industry can leverage redesigned mascots to revitalize brand image and attract new customers. - **Marketing and Advertising:** Advertising agencies can create humorous campaigns that resonate with audiences and generate buzz for client brands. - **Consumer Goods:** Brands can tap into nostalgia marketing to create a strong emotional resonance and loyalty among consumers. ## Related on Trend Hunter - [Fun-Loving Mascots](https://www.trendhunter.com/trends/chewbie.md) - [Cheesy Mayhem Campaigns](https://www.trendhunter.com/trends/spokeshand.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Spooky Snack Metaverses](https://www.trendhunter.com/trends/chesterville.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Gen Z-Targeted Snack Puffs](https://www.trendhunter.com/trends/cheetos-snacks.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md)