# Baked Cheesy Twists Heirloom Crunchies are Made with Sustainable Heirloom Corn & Organic Cheese By Laura McQuarrie | Published 2020-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheesy-twists References: [prnewswire](https://www.prnewswire.com/news-releases/from-munchies-to-crunchies-pipcorn-launches-new-baked-cheesy-twists-301133790.html) & [pipsnacks](http://www.pipsnacks.com/) [Pipcorn's](https://www.trendhunter.com/trends/pipcorn-fries) new Heirloom Crunchies offer a better-for-you take on a nostalgic childhood snack and share 20% less fat than leading category favorites. The snacks are made with sustainable heirloom corn and organic cheese and are [baked rather than fried](https://www.trendhunter.com/trends/granarolo-cheese-crisps). As Pipcorn co-founder Jeff Martin says, "The beginning of a new decade uncharacteristically brought about a need for nostalgia." Consumers will also find the exclusive varieties like Truffle Parmesan & Jalapeno Cheddar only at Whole Foods Market and Cheddar on Thrive Market, which helps to support the brand's commitment to sustainable agriculture. All of the new snacks are Non-GMO Project Verified and Whole Grain and set themselves apart from other [cheesy snacks](https://www.trendhunter.com/trends/cheezmos) as they are made without artificial additives. Image Credit: Pipcorn ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Heirloom Snacking:** The trend towards healthier snack options and sustainable agriculture presents an opportunity for snack companies to incorporate heirloom ingredients in their products. - **Baked, Not Fried:** As consumers look for healthier snack options, companies can innovate by offering baked versions of traditionally fried snacks. - **Nostalgic Flavors:** As evidenced by Pipcorn's Heirloom Crunchies, there is a demand for nostalgic flavors and ingredients in modern snack options. ### Where This Applies - **Snack Food:** Snack companies can incorporate heirloom ingredients, offer baked versions of traditionally fried snacks, and explore nostalgic flavors to offer better-for-you options to consumers. - **Sustainable Agriculture:** With a focus on using sustainable ingredients like heirloom corn, snack companies can support the sustainable agriculture movement and appeal to environmentally conscious consumers. - **Organic Food:** Organic cheese, like the one used in Pipcorn's Heirloom Crunchies, presents an opportunity for snack companies to offer organic options, appealing to consumers who prioritize clean eating and sustainability. ## Related on Trend Hunter - [Fry-Style Snack Products](https://www.trendhunter.com/trends/pipcorn-fries.md) - [Twisted Honey Barbecue Snacks](https://www.trendhunter.com/trends/honey-bbq-twists.md) - [Upcycled Honey Barbecue Snacks](https://www.trendhunter.com/trends/pipcorn-1.md) - [Heirloom Corn-Based Snacks](https://www.trendhunter.com/trends/fancy-cheese-crunchies.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Twice-Baked Cheese Bites](https://www.trendhunter.com/trends/cassavida.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Crunchy Cheese-Flavored Popcorns](https://www.trendhunter.com/trends/whisps.md) - [Crunchy Baked Cheese Snacks](https://www.trendhunter.com/trends/whisps-popped.md)