# Protein-Packed Cheesy Puffs In Good Hands' Cheesy Protein Puffs are at Sprouts Farmers Markets By Kalin Ned | Published 2024-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheesy-protein-puffs References: [nosh](https://www.nosh.com/pr/2024/05/09/in-good-hands-cheesy-protein-puffs-make-exclusive-national-debut-in-sprouts-markets-newforyou-innovation-centers)  In Good Hands introduces its milk protein-packed cheesy Protein Puffs nationwide exclusively in [Sprouts Farmers Markets'](https://www.trendhunter.com/trends/protein-pints-fudge-brownie) New-For-You Innovation Centers. These Protein Puffs offer consumers a nutritious snacking option, delivering 24 grams of milk protein per bag while containing only 130 calories and one gram of sugar per serving. Flavors of In Good Hands' snackable offering include Nacho Cheese and White Cheddar. In Good Hands' commitment to leveraging the nutritional benefits of milk protein has earned it recognition from industry experts like Donna Berry. Additionally, consumer trends favor [functional snacks](https://www.trendhunter.com/trends/protein-cheese-sticks), with a significant portion seeking high-protein options. In Good Hands anticipates meeting this demand with its protein-packed snacks and positions itself to appeal to health-conscious consumers seeking both taste and nutrition. Image Credit: In Good Hands i ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 26% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Snacking:** Functional snacks like Protein Puffs address the growing consumer trend for healthier, nutrient-dense snack alternatives. - **High-protein Foods:** The launch of high-protein cheesy puffs aligns with increasing demand for snacks that support fitness and nutrition goals. - **Low-sugar Snacks:** Consumers prefer snacks with low sugar content, exemplified by Protein Puffs' single gram of sugar per serving. ### Where This Applies - **Health Foods:** Health-focused food products like milk-protein puffs cater to the rising demographic of health-conscious shoppers. - **Snack Foods:** The snack food industry can innovate by introducing flavorful and nutritious options, such as cheesy Protein Puffs. - **Dairy Alternatives:** The dairy alternative market benefits from innovations like milk-protein snacks that provide a nutritious dairy option. ## Related on Trend Hunter - [Better-For-You Cheese Puffs](https://www.trendhunter.com/trends/in-good-hands-protein-puffs.md) - [Protein-Rich Puffed Cheese Snacks](https://www.trendhunter.com/trends/one-puffs.md) - [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md) - [Fiber-Rich Puffed Protein Snacks](https://www.trendhunter.com/trends/profusion-protein-puffs.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Protein Puff Snacks](https://www.trendhunter.com/trends/white-cheddar-protein-puff.md) - [Spicy Cheesy Protein Puffs](https://www.trendhunter.com/trends/tapatio-protein-puffs.md) - [Crunchy Protein Puffs](https://www.trendhunter.com/trends/znack-that.md)