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# Cheesy Dog Treats
Moon Cheese and The Honest Kitchen Launched Crunchy, Real-Cheese Treats

By Laura McQuarrie | Published 2026-01-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheesy-dog-treats
References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/20044-the-honest-kitchen-moon-cheese-collab-on-new-dog-treats) & [thehonestkitchen](https://www.thehonestkitchen.com/products/cheddar-cheese-biscuits?variant=47988446363898)

![Cheesy Dog Treats](https://cdn.trendhunterstatic.com/thumbs/596/cheesy-dog-treats.jpeg)

Just ahead of National Cheese Lover's Day, [The Honest Kitchen](https://www.trendhunter.com/trends/valentines-day-parmesan-packs) announced the launch of a new collection of cheesy dog treats with [crunchy cheese snack](https://www.trendhunter.com/trends/granarolo-cheese-crisps) brand Moon Cheese. Inspired by the [humanization of pet food](https://www.trendhunter.com/trends/its-the-dogs-treats) and developed to capture the flavors and formats pet parents already know and love, this co-branded range turns familiar, cheesy indulgences into dog-friendly treats.

In all, there are four texture-packed, high-protein options for dogs to savor, all made with 100% real cheese. Cheddar Cheese Bites are a one-ingredient treat made with 100% cheddar, while the Gouda Cheese Bites—also ideal for training and everyday treating—explore a different type of cheese that's rich and savory.

Cheddar Cheese and Crackers and Cheddar Cheese Biscuits complete the collection, offering charcuterie-style snack options for indulgent moments.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 32% | Activity: 44% | Freshness: 62%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### Key Themes Behind This Trend

- **Humanization of Pet Food:** The trend towards making pet foods resemble human snacks presents opportunities for creating gourmet pet treats that appeal to pet owners' culinary experiences.
- **Protein-packed Pet Snacks:** The demand for high-protein options in pet snacks reflects a broader health trend that can be capitalized on by developing nutrient-rich, gourmet-quality pet foods.
- **Co-branded Pet Products:** Collaborations between established human food brands and pet product companies highlight innovation opportunities for creating dual-branded items that bridge consumer familiarity between the two categories.

### Where This Applies

- **Pet Food Industry:** The growing emphasis on gourmet and artisanal choices in pet foods reflects a shift within the pet food industry towards products that mirror human dietary trends.
- **Snack Foods Industry:** An intersection of pet snacks with traditional snack foods reveals opportunities for diversification and innovation within the snack foods sector.
- **Collaborative Brand Partnerships:** The rise of co-branded pet products indicates potential for businesses specializing in brand partnerships to create innovative cross-industry collaborations.

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