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# Chip-Encrusted Fries
Burger King is Now Testing Cheesy Chips That are Coated in Doritos Crumbs

By Katherine Pendrill | Published 2015-07-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheesy-chips
References: [grubstreet](http://www.grubstreet.com/2015/07/burger-king-doritos-menu.html) & [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2015/07/09/fast-food-news-burger-king-doritos-loaded/)

Burger King is reportedly testing out a new dish that features cheesy chips coated in crunchy [Doritos crumbs](https://www.trendhunter.com/trends/notmayo-doritos). The dish is apparently borrowed from 7-Eleven's 'Doritos Loaded' snack, which featured [cheese-filled nuggets](https://www.trendhunter.com/trends/loaded-fry-burritos) encrusted in Doritos. While the 7-Eleven dish proved to be less popular than anticipated, Burger King is now looking to use the same product in its own stores.

The Burger King version of the cheesy chip will be available at a handful of Burger King test stores, some of which are in the New York area. According to recent reports, the [Burger King Dorito](https://www.trendhunter.com/trends/doritos-chilli-heatwave-chicken-fries)-fy is exactly the same as the 7-Eleven dish, which has caused confusion among some customers. While it is unusual for a convenience-store product to move to a fast-food restaurant, the Dorito-fy could find a new home on the Burger King menu.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 38% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Dorito-fied Foods:** Incorporating Dorito crumbs into fast food dishes could be a trend in the fast food industry.
- **Convenience Store to Fast Food:** Taking popular convenience store snacks and introducing them in fast food chains could be a trend in the food industry.
- **Cheese-filled Nuggets:** Creating cheese-filled nuggets could be a trend in the snack food industry.

### Industries Being Reshaped

- **Fast Food:** Fast food chains could incorporate popular convenience store snacks, like the Doritos Loaded, into their menus to attract new customers and increase sales.
- **Convenience Store:** Convenience stores could create more unique and interesting snacks, like the Doritos Loaded, to attract customers looking for something new and different.
- **Snack Food:** Snack food companies could develop new cheese-filled nuggets, possibly using Dorito crumbs, to appeal to consumers looking for bold and unique flavors.

## Related on Trend Hunter

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- [Collaboration Burger-Flavored Snack Chips](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos.md)
- [QSR-Created Fries Campaigns](https://www.trendhunter.com/trends/burger-king-3.md)
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