# Holy Cheese Snacks 'Cheesus' Found in Bag of Cheetos in Dallas By Tisah Tucknott | Published 2009-05-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cheesus-jesus-cheese-snack-dallas References: [cbs4denver](http://cbs4denver.com/watercooler/Cheesus.Jesus.Cheetos.2.1012243.html) There have been many stories about people who have found Jesus in the most unlikely places. This time, in Dallas, a couple has reportedly found Jesus in a [99-cent bag of Cheetos](https://www.trendhunter.com/trends/cheetos-snacks). Dan and Sara Bell nicknamed the figure, who looks like it is robed and praying, “Cheesus”. Although it is missing a right arm, the Dallas couple are certain Cheesus has a body, hair, robe, and a face. **Implications** - Youth consumers are eager to see beauty manifested in mundane and everyday objects. This stems from a subversion of traditional dichotomies good/bad, high/low and other similar ones. Companies should take this mindset into consideration when approaching this demographic with a new product or service ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### What's Driving This Trend - **Religious Iconography in Pop Culture:** Incorporating religious iconography in popular products may appeal to young consumers who seek beauty in everyday objects. - **Novelty Snacks:** Creating unique and fun snack products, such as finding shapes and figures in snack foods, may attract consumers looking for a lighthearted and enjoyable snacking experience. - **Viral Marketing Through Unlikely Discoveries:** Promoting unique and unexpected discoveries found in products can potentially lead to viral marketing and increased brand awareness. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can create novelty snack products that incorporate unique shapes and figures to create an enjoyable and memorable snacking experience. - **Consumer Goods:** Consumer goods companies can incorporate religious iconography in everyday products to appeal to young consumers who seek beauty in unexpected places. - **Marketing and Advertising:** Marketing and advertising agencies can create campaigns that promote unique and unexpected discoveries found in products to potentially increase brand awareness through viral marketing. ## Related on Trend Hunter - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Wholesome Cheese Snacks](https://www.trendhunter.com/trends/cheezmos.md) - [Cheese Lover Societies](https://www.trendhunter.com/trends/cheezmasons.md) - [Crushed Snack Product Donuts](https://www.trendhunter.com/trends/krispy-kreme-cheesefilled-doughsnacks.md) - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [3D-Shaped Cheese Cracker Snacks](https://www.trendhunter.com/trends/cheezit-crunch.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md)