# Fridge-Free Cheese Snacks Cheesies Snacks are Making Their Debut at Asda in the UK By Michael Hemsworth | Published 2024-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheesies-snacks References: [retailtimes](https://retailtimes.co.uk/fridge-free-cheese-snacking-coming-to-a-store-near-you-cheesies-launches-in-asda-nationwide/) & [wearethecurators](https://wearethecurators.com)  [Cheesies](https://www.trendhunter.com/trends/the-curators) snacks are making their way to [Asda](https://www.trendhunter.com/trends/asda-flavored-cheeses) locations in the UK as a way to maximize access to the brand's [fridge-free cheese snacks](https://www.trendhunter.com/trends/eat-happy-kitchen-cheese-bites). The launch will see 20-gram grab bags of Cheddar Cheesies featured in Asda starting March 18, 2024 which are priced at £1.50 each and come in at just 122-calories to give them a permissible profile. The snack features only cheese in the recipe, which has been baked until it reaches just the right level of crunchiness. Big Cheese Max Rees spoke on the arrival of Cheesies snacks at Asda saying, "The arrival of ambient cheese on shelves next to crisps and nuts is still somewhat of a novelty, but it’s revolutionary in that it means customers can enjoy their favourite snack without a risk of it getting warm or sweaty, whilst on-the-go. We’re a nation of serial snackers and cheese nails the brief of being both nutritious and delicious. It’s a traditional comfort food that delivers on taste and on all-important protein, calcium and vitamin content, whilst also being carb free and low on calories." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 37% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fridge-free Cheese Snacks Revolution:** Innovation in creating grab-and-go cheese snacks offers consumers a convenient and healthy alternative to traditional snacks. - **Ambient Cheese Market Disruption:** The introduction of ambient cheese products next to popular snack items presents a new category for exploration and growth in the snack industry. - **Single-ingredient Snack Trend:** The focus on snacks made from a single ingredient like cheese taps into the consumer demand for simple and recognizable ingredient lists. ### Sectors Adopting This - **Food Retail:** Opportunities exist for retailers to expand their offerings with innovative and convenient fridge-free cheese snacks. - **Snack Manufacturing:** Manufacturers can explore new production methods to create ambient cheese products that cater to the increasing demand for on-the-go snacks. - **Health and Wellness:** The rise of single-ingredient cheese snacks presents a chance for health and wellness companies to promote nutritious and satisfying snack options. ## Related on Trend Hunter - [Charcuterie-Ready Retailer Cheeses](https://www.trendhunter.com/trends/asda-flavored-cheeses.md) - [Sharing-Friendly Cheesy Cracker Snacks](https://www.trendhunter.com/trends/cheezit-sharing-bags.md) - [Savory Snack Product Launches](https://www.trendhunter.com/trends/the-curators.md) - [Intensely Cheesy Snacks](https://www.trendhunter.com/trends/mini-cheddars-cheeselets.md) - [High-Fiber Cheese-Flavored Snacks](https://www.trendhunter.com/trends/cheese-snack-range.md) - [Seasoned Puffed Cheese Snacks](https://www.trendhunter.com/trends/whisps-snack.md) - [English Cheese-Flavored Snack Products](https://www.trendhunter.com/trends/quavers-red-leicester.md) - [Extra-Cheesy Cracker Products](https://www.trendhunter.com/trends/jacobs-cheesy-specials.md) - [Oven-Baked Crispy Cheese Snacks](https://www.trendhunter.com/trends/granarolo-cheese-crisps.md)