# Cheesecake Muffin Mixes Krusteaz's Latest Creation Blurs the Line Between Breakfast & Dessert By Laura McQuarrie | Published 2025-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheesecake-muffin-mix References: [prnewswire](https://www.prnewswire.com/news-releases/drumroll-please-krusteaz-introduces-cheesecake-muffin-mix-302404528.html) & [krusteaz](https://www.krusteaz.com/products/baking-mixes/cheesecake-muffin/)  With insights from Datassential revealing that 80% of consumers like or love cheesecake, Krusteaz created Cheesecake Muffin Mix to satisfy this flavor preference. “We identified cheesecake as an underrepresented flavor in the muffin mix segment, so we developed a product to fill unmet demand and please the palates of muffin—and cheesecake—lovers everywhere," said Andy Heily, president and CEO of The Krusteaz Company. The [boxed muffin mix](https://www.trendhunter.com/trends/american-style-pancake-mix) makes a dozen standard muffins with a base that features warm notes of vanilla, honey, and cinnamon to reference the flavor profile of a traditional cheesecake crust. With their fluffy, creamy center, these Cheesecake Muffins blur the lines between a breakfast bite and an indulgent treat. Optionally, the baked item can be made richer by adding [extra cream cheese](https://www.trendhunter.com/trends/philidelphia-cream-cheese) to the center. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 37% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Flavor Products:** Cheesecake Muffin Mixes exemplify the growing trend of hybrid flavor products, where traditional taste boundaries are increasingly blurred to create unique consumer experiences. - **Cross-category Blending:** The intersection of breakfast and dessert occasions is epitomized by products like Cheesecake Muffin Mixes, reflecting an expanding consumer desire for versatility in food categories. - **Indulgent Breakfast Options:** The emergence of Cheesecake Muffin Mixes signals a rising demand for indulgent breakfast items that offer a sweet yet sophisticated start to the day. ### Industries Being Reshaped - **Bakery Products:** By introducing innovative items like Cheesecake Muffin Mixes, the bakery industry is tapping into premium flavor preferences to differentiate its product lines. - **Convenience Foods:** Cheesecake Muffin Mixes highlight a shift in the convenience foods sector towards products that offer both ease of preparation and gourmet appeal. - **Dessert-inspired Breakfasts:** The development of Cheesecake Muffin Mixes marks an emerging niche within the breakfast industry that incorporates dessert-inspired elements to attract adventurous eaters. ## Related on Trend Hunter - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Authentic Baked Good Mixes](https://www.trendhunter.com/trends/krusteaz-products.md) - [Chocolate Dessert Bar Mixes](https://www.trendhunter.com/trends/chocolate-pie-bar-mix.md) - [Ready-to-Prepare Bakery Mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix.md) - [Chilled Pour-and-Bake Batters](https://www.trendhunter.com/trends/krusteaz-batters.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Cinnamon Roll Muffin Mixes](https://www.trendhunter.com/trends/muffin-kit.md) - [Citrusy Free-From Muffins](https://www.trendhunter.com/trends/lemon-streusel-muffin.md) - [Muffin-Inspired Wafer Chocolates](https://www.trendhunter.com/trends/kit-kat-blueberry-muffin.md)