# Cheesecake-Flavored Chocolate Candies The Cheesecake M&M's are a Valentine's Day Offering By Joey Haar | Published 2017-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheesecake-m-ms References: [thedailymeal](http://www.thedailymeal.com/news/eat/cheesecake-mm-s-are-here-time-valentine-s-day/012417) & [walmart](https://www.walmart.com/ip/M-M-S-M-m-White-Chocolate-Cheesecake-8oz/197799554) M&M's come in many different varieties, including dark chocolate and ones that are filled with peanuts or almonds, but the new [Cheesecake M&M's](https://www.trendhunter.com/trends/peppermint-stick-chocolate-swirl-cheesecake) are a step in a totally different direction. Released ahead of [Valentine's](https://www.trendhunter.com/trends/blossomtop-miniature-cups) Day, the rich new treats are designed to reflect the romance and decadence of the holiday. The Cheesecake M&M's come in three different colors: pink, white, and cream. Each color corresponds to a different aspect of cheesecake, alternatively flavored like cheesecake filling, white chocolate, and graham cracker crust. Eating a handful together tastes just like a white chocolate-drizzled cheesecake. The new Valentine's candies are currently available from [Walmart](https://www.trendhunter.com/trends/stuffed-puffs-valentines-day) only. Consumers can purchase a bag at a Walmart location or online. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cheesecake-flavored Candies:** Opportunity for confectionery companies to create and market unique cheesecake-flavored candies for a niche audience. - **Decadent Holiday Treats:** Opportunity for food companies to develop and launch limited-edition, indulgent treats for special occasions like Valentine's Day. - **Innovative Flavor Combinations:** Opportunity for food manufacturers to experiment with unconventional flavor pairings, like cheesecake with chocolate, to cater to adventurous consumers. ### Who This Affects Most - **Confectionery Industry:** Companies in the confectionery industry can capitalize on the popularity of unique flavors by introducing cheesecake-inspired candies to their product lineup. - **Specialty Food Industry:** Specialty food companies can tap into the demand for decadent holiday treats by creating high-quality, limited-edition products that cater to consumers seeking indulgence. - **Flavor Innovation Industry:** The flavor innovation industry can explore unconventional flavor combinations, like cheesecake and chocolate, to develop unique and appealing taste profiles for different food products. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Personalizable Valentine's Chocolates](https://www.trendhunter.com/trends/personalizable-chocolate.md) - [Summery Creamsicle-Flavored Candies](https://www.trendhunter.com/trends/orange-vanilla-creme.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Romantic Chocolate Gift Guides](https://www.trendhunter.com/trends/valentines-day-gift-guide.md) - [Chocolatey Coffee-Flavored Candies](https://www.trendhunter.com/trends/mms-mocha-mudcake.md) - [Graham Cracker-Flavored Candies](https://www.trendhunter.com/trends/honey-graham-mms.md)