# Couples Therapy Dessert Campaigns Philadelphia is Pairing Its New Cheesecake Crumble with Therapy By Riley von Niessen | Published 2021-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheesecake-crumble References: [philadelphiacheesecakecrumble](https://www.philadelphiacheesecakecrumble.com/) In light of Valentine's Day, [Philadelphia](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting) launched a new campaign to promote its new Cheesecake Crumble. Taking a much different approach to the romantic holiday, the brand is focusing on the couples who've found their relationships strained as a result of the isolation the COVID-19 pandemic has brought along with it. As the company explains, "53% of couples say they have argued over sharing the last bite of dessert," and "1 in 3 couples are considering going to couples therapy due to spending more time together during the pandemic." Taking this into account, Philadelphia launched its Cheesecake Crumble as a [single-serving dessert](https://www.trendhunter.com/trends/cyrus-olearys-mini-cheesecakes) that's meant to be enjoyed on its own, and is even giving couples the chance to be reimbursed for a couples therapy session. On the brand's Cheesecake Crumble site, fans can enter for a chance to win a free sample of the new dessert, and also apply for the chance to be reimbursed for $150. Image Credit: Philadelphia ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Couples Therapy Desserts:** Brands can create dessert campaigns that not only promote their products, but also address social and mental health issues faced by individuals and couples during the pandemic. - **Single-serving Desserts:** The demand for single-serving desserts has increased as people are staying at home and limiting their social interactions, providing an opportunity for dessert brands to introduce new products in smaller packaging. - **Interactive Marketing:** Offering a chance to win a free sample or be reimbursed for a service can increase consumer engagement and brand loyalty, making interactive marketing campaigns a popular trend for businesses. ### Sectors Adopting This - **Dessert Industry:** Dessert brands can explore developing single-serving desserts that address the emotional and mental health issues faced by individuals and couples due to the pandemic. - **Therapy Industry:** Offering reimbursement for a couples therapy session allows businesses to provide support for those experiencing mental health issues, making it a trend for the therapy industry to collaborate with organizations from other industries. - **Marketing Industry:** Interactive marketing campaigns that offer incentives can increase consumer engagement and loyalty, making it a trend for the marketing industry to work on creative campaigns that connect brands with customers on a personal level. ## Related on Trend Hunter - [Decadent Cream Cheese Flavors](https://www.trendhunter.com/trends/philadelphia-chocolate-cream-cheese.md) - [Festive Cream Cheese Treats](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting.md) - [Snacking Dip Brand Initiatives](https://www.trendhunter.com/trends/philly-whipped-campaign.md) - [Friendship Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly-campaign.md) - [Relationship-Inspired Cheese Boards](https://www.trendhunter.com/trends/valentines-cheese-boards.md) - [Ultra-Sweet Cream Cheese Products](https://www.trendhunter.com/trends/philidelphia-cream-cheese.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)