# Authenticating Digital Cheese Aids Parmigiano Reggiano Makers Debut Trackers to Fight Cheese Fraud By Grace Mahas | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-tracker References: [packagingeurope](https://packagingeurope.com/news/digital-tracking-label-aids-authentication-of-parmigiano-reggiano-cheese/8235.article) & [parmigianoreggiano](https://www.parmigianoreggiano.com/)  In an effort to protect against Parmigiano fraud, the [Consorzio del Parmigiano Reggiano](https://www.trendhunter.com/trends/alto-adige-wines) (CFPR) joined forces with the Dutch/French consortium Kaasmerk Matec and USA-based p-Chip Corporation to launch a line of food-safe and secure traceability digital labels for its Parmigiano Reggiano cheese wheels. As a result of this new technology, brands will be able to provide previously unseen levels of traceability, inventory tracking, quality assurance testing, and product serialization. As the [Consortium](https://www.trendhunter.com/trends/parmigiano-reggiano-consortium) explains, "The innovation combines food-safe Casein labels with the p-Chip micro transponder — a [blockchain crypto-anchor](https://www.trendhunter.com/trends/onchain-rewards) that creates a digital 'twin' for physical items. This scannable new food tag is smaller than a grain of salt and highly durable, delivering next-generation visibility and traceability." Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 17% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Digital Food Labels:** Opportunity for blockchain technology to revolutionize inventory tracking and traceability in the food industry. - **Micro Transponder Technology:** Emerging trend to combat fraud and support supply chain management for premium goods like Parmigiano Reggiano cheese. - **Secure Traceability Solutions:** Increasing trend to enhance consumer trust and safety measures in the food industry through innovative labeling solutions. ### Sectors Adopting This - **Food Technology:** Development of new and innovative solutions to improve traceability, supply chain management, and anti-fraud measures within food production. - **Blockchains:** Opportunities for blockchain technology to be applied to the food sector, disrupting traditional inventory tracking and increasing transparency throughout the supply chain. - **Anti-fraud Technology:** Increasing demand for innovative digital solutions to prevent counterfeit products and fraudulent activity across multiple industries, including food, pharmaceuticals, and luxury goods. ## Related on Trend Hunter - [Certified European Cheeses](https://www.trendhunter.com/trends/european-cheese-quality.md) - [Educational Cheese Experiences](https://www.trendhunter.com/trends/parmigiano-reggiano-consortium.md) - [Blockchain-Traceable Packagings](https://www.trendhunter.com/trends/trace.md) - [Hybrid Cheese Blocks](https://www.trendhunter.com/trends/hybrid-cheese-blocks.md) - [Handheld Noninvasive Cheese Analyzers](https://www.trendhunter.com/trends/cheese-analyzer.md) - [Future-Facing Dairy-Free Cheeses](https://www.trendhunter.com/trends/those-vegan-cowboys.md) - [AI-Powered Cheese Production](https://www.trendhunter.com/trends/cheese-yield-optimization.md) - [Sustainable Fermented Cheeses](https://www.trendhunter.com/trends/superbrewed-food.md) - [Oven-Baked Crispy Cheese Snacks](https://www.trendhunter.com/trends/granarolo-cheese-crisps.md)