# Versatile Cheese Powders Kraft's Cheese Topping Adds Savory Goodness to a Multitude of Dishes By Amy Duong | Published 2020-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-topping References: [delish](https://www.delish.com/food-news/a30717368/kraft-macaroni-and-cheese-powder/) WIthout a doubt, one of the most notable products by [Kraft](https://www.trendhunter.com/trends/pop-secret-popcorn) is its [Macaroni](https://www.trendhunter.com/trends/buffalo-chicken-parmesan-macaroni-and-cheese) & Cheese, and to make the creamy taste versatile to other dishes, the brand also launches a cheese topping to be sprinkled on any palette one desires. It now offers a shaker container that holds up to one pound of cheese powder that the signature taste can be added to anything imaginable. The company offers its own suggestions of topping it on top of fresh popcorn or blended with water to create a creamy sauce that can be added on pasta or vegetables. The authentic Kraft cheese flavor encourages consumers to explore creative recipes or even add more cheesiness to their Macaroni & Cheese. Image Credit: Kraft ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Customizable Food Toppings:** The launch of Kraft's cheese topping opens up opportunities for customizable food toppings that can enhance the flavor of various dishes. - **Versatile Powdered Ingredients:** The introduction of Kraft's cheese powder showcases the potential for versatile powdered ingredients that can be easily added to different recipes. - **Exploring Cheesy Flavors:** The authentic Kraft cheese flavor encourages consumers to explore and experiment with different cheesy flavors in their dishes. ### Where This Applies - **Food Manufacturing:** The launch of customizable food toppings and versatile powdered ingredients presents opportunities for the food manufacturing industry to create innovative products. - **Snack Food:** The use of Kraft's cheese topping on fresh popcorn highlights potential for the snack food industry to create unique and savory flavor combinations. - **Ready-to-cook Meals:** The introduction of Kraft's cheese powder provides an opportunity for the ready-to-cook meals industry to offer convenient and flavorful options to consumers. ## Related on Trend Hunter - [Co-Branded Microwave Popcorn](https://www.trendhunter.com/trends/pop-secret-popcorn.md) - [Restaurant-Quality Shredded Cheeses](https://www.trendhunter.com/trends/kraft-signature-shreds.md) - [Pizza-Flavored Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza.md) - [Cheesy Macaroni-Flavored Spreads](https://www.trendhunter.com/trends/kraft-mac-cream-cheese-schmear.md) - [Familiar Frozen Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe.md) - [Savory Nutritional Yeast Powders](https://www.trendhunter.com/trends/garlicparmesan-style-powder.md) - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Viral Foodie Flavor Macaronis](https://www.trendhunter.com/trends/kraft-mac-cheese8.md) - [Convenient Cheesy Dips](https://www.trendhunter.com/trends/house-party-cheesy-dip.md)