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# Love-Themed Toastie Boxes
Costa Coffee Created a Shareable Heinz Beanz & Cheese Toastie

By Laura McQuarrie | Published 2021-02-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-toastie
References: [famouscampaigns](https://www.famouscampaigns.com/2021/02/costa-coffee-launches-limited-edition-heinz-beanz-cheese-sharer-toastie/?utm_source=feedly&utm_medium=rss&utm_campaign=costa-coffee-launches-limited-edition-heinz-beanz-cheese-sharer-toastie) & [costa](http://www.costa.co.uk)

For a limited time in February, Costa Coffee is offering a limited-edition Heinz Beanz & Cheese Toastie that comes in a special love-themed sharing box. The product is being made available from February 12th to 14th at select stores, and it can be conveniently ordered via Uber Eats to quickly treat a Valentine.

The simple, shareable toastie comes along with research commissioned by Costa Coffee that shares that 46% of people think that the most authentic way to show someone you love them is to bring them a coffee in bed. As Costa Coffee puts it, "While a minority still aspire to Michelin starred dinners, designer aftershave and diamond jewellery for Valentine’s Day, for most of us, a comforting shared meal or hot drink in bed is a more authentic way of showing our other half love."

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 46% | Activity: 31% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Food Products:** Creating limited-edition food products with unique packaging or themes to cater to special occasions or holidays.
- **Convenient Food Delivery Services:** Partnering with food delivery services like Uber Eats to make ordering and delivering food more convenient for customers.
- **Sharing Economy:** Creating shareable food products or experiences that cater to customers who prefer to share their meals with friends or loved ones.

### Sectors Adopting This

- **Food and Beverage Industry:** Innovations in food and beverage industry to develop special limited-edition menu items for special occasions and holidays.
- **Food Delivery Industry:** Partnering with restaurants to expand menu offerings and provide delivery options for customers.
- **Packaging Industry:** Innovating in the packaging industry to create unique and special designs for limited-edition food products.

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