# Sweet-Tart Cheese Teas Japan's Machi Machi Serves Unique Beverages Like 'Wildberry Cheese Tea' By Laura McQuarrie | Published 2019-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-teas References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2019/06/01/food/machi-machis-cheese-teas-novel-blend-sweet-tart/) Until it opens its permanent location in Japan, cheese tea shop Machi Machi is currently running a [pop-up](https://www.trendhunter.com/trends/chinese-tea-brand) that offers a preview of the innovative cheese teas that it will be serving at the new space. The shop is known for its cold tea beverages that are topped with milk and a floating layer of cream cheese foam. Machi Machi treats people in Japan to flavors like the sweet Iron Buddha Oolong Cheese Tea and the Wildberry Cheese Tea, which boasts well-balanced flavors that are both sweet and tart. Consumers are gravitating towards texture-rich snacks and drinks, and the craving for [multi-sensorial eating experiences](https://www.trendhunter.com/trends/dutch-bros-mochi-berry) is absolutely satisfied by the foamy, savory, sweet and slightly salty taste of [flavored cheese teas](https://www.trendhunter.com/trends/kounokura). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Texture-rich Beverages:** Incorporating unique textures into beverages can create a multi-sensorial experience for consumers. - **Cheese-infused Drinks:** Blending cheese with tea creates a unique flavor profile that appeals to adventurous taste buds. - **Sweet-tart Flavor Combinations:** Combining sweet and tart flavors in beverages can provide a balanced taste experience. ### Sectors Adopting This - **Beverage Industry:** Innovating with texture and flavor can disrupt the traditional beverage market. - **Snack Industry:** Expanding into cheese-infused beverages can offer new options for snack companies to explore. - **Café Industry:** Introducing cheese teas can attract customers seeking unique and innovative beverage offerings. ## Related on Trend Hunter - [Sensorial Tea Lattes](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte.md) - [Limited-Time Strawberry Beverages](https://www.trendhunter.com/trends/strawberry-cheesecake-drink-series.md) - [Matcha-Almond Tea Floats](https://www.trendhunter.com/trends/matcha-crushed-almond-milk-tea-latte.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [Internationally-Inspired Cheese Donuts](https://www.trendhunter.com/trends/cheerful-cheese.md) - [Mousse-Topped Sakura Lattes](https://www.trendhunter.com/trends/peach-tranquility-mousse-latte.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [Autumnal Japanese Tea Lattes](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md)