# Playful Cheese Slice Campaigns Kraft Singles Unveils its New Cheese Tax Pack Marketing By Amy Duong | Published 2023-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-tax-pack References: [designtaxi](https://designtaxi.com/news/422669/Kraft-Singles-Debuts-Cheese-Tax-Pack-To-Pay-Pets-Who-Expect-A-Cut-From-You/) & [instagram](https://www.instagram.com/p/Cp0MVCgNoGa/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Tax day](https://www.trendhunter.com/trends/7eleven-tax-day-promotion) falls on April 18th this year and [Kraft Singles](https://www.trendhunter.com/trends/kraft-singles-ultra-thick) launches a new campaign to add a playful new perspective on the day -- it highlights the [limited-edition Cheese Tax Pack](https://www.trendhunter.com/trends/mars-tails-treating-pack). It speaks to those who own pets and their snack-asking dogs. The new pack is inspired by a viral song called Cheese Tax it goes “You gotta pay the cheese tax every time you’re cookin’; when the cheese comes out, this puppy comes lookin’.” It is essentially an unspoken rule that pet owners feed their dogs every time they take out the cheese. The company features a pack that reserves 15 slices for humans and one for pets, which is only available to those who participate in the new social media sweepstakes. Image Credit: Kraft Singles ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 73% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Pet-inspired Marketing:** Businesses can explore playful ways to market their products through pet companionship. - **Viral-inspired Products:** Companies can create products inspired by internet virality to increase brand engagement and social media presence. - **Limited-edition Packaging:** Creating rare or unique packaging options can appeal to collectors and incentivize purchasing behavior. ### Where This Applies - **Food and Beverage:** Brands can leverage playful marketing campaigns to create personalized experiences for consumers and differentiate themselves in a competitive market. - **Pet Products:** Pet industry businesses can capitalize on the growing trend of pet companionship to create new products and marketing campaigns. - **Social Media Marketing:** Companies can utilize social media to launch sweepstakes, contests, and other campaigns to engage customers and create viral content. ## Related on Trend Hunter - [Flavor-Infused Cheese Slices](https://www.trendhunter.com/trends/flavored-cheese-slices.md) - [Cheese-Infused Dog Treats](https://www.trendhunter.com/trends/bocces-bakery1.md) - [Tax-Free NYC Bagels](https://www.trendhunter.com/trends/taxfree-bagel.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Food-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [Tax-Themed QSR Promotions](https://www.trendhunter.com/trends/krystal-tax-day-bogo-offer.md) - [Cheesy Dog Treats](https://www.trendhunter.com/trends/cheesy-dog-treats.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md)