# Cheesy Museum Pop-Ups Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses By Laura McQuarrie | Published 2014-09-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-tasting References: [adrants](http://www.adrants.com/2014/09/duval-guillaume-gets-cheesy-in-grand.php) Rather than hosting a [cheese tasting](https://www.trendhunter.com/trends/the-cheezit-escape) at a local grocery store, [Castello Cheese](https://www.trendhunter.com/trends/castello-cheese) took over Grand Central Station for a few days in order to set up a [pop-up museum](https://www.trendhunter.com/trends/sensory-museum). Although museums are usually places where you're discouraged from touching anything, this cheesy museum let commuters really get a taste of the art that was on display. The museum was made up of many small nooks, which were filled with a variety of still life objects that matched a painting hanging beside it. As people passed by, they were encouraged to indulge in a snack. An attendant would reach right into the art piece that had been recreated with real world objects, and cut off a piece of cheese for people passing by to sample. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Museums:** Creating immersive, interactive museum experiences in non-traditional locations, like train stations, to engage and attract a wider audience. - **Multi-sensory Experiences:** Designing experiences that appeal to multiple senses, such as taste, touch, and sight, to create a more engaging and memorable museum visit. - **Artistic Food Pairings:** Exploring the intersection of art and food by pairing culinary creations with visual art, creating interactive and experiential dining experiences. ### Where This Applies - **Event Planning:** Opportunity to create unique and interactive pop-up museum experiences in unconventional venues, attracting new clients and expanding offerings. - **Hospitality:** Chance to incorporate multi-sensory experiences into hotel and restaurant offerings, providing guests with unique and memorable experiences. - **Art and Culinary:** Potential for collaboration between artists and chefs to create immersive dining experiences that combine visual art and culinary delights. ## Related on Trend Hunter - [Club-Culture-Inspired Cheese Events](https://www.trendhunter.com/trends/cheese-rave.md) - [Cheese-Branded Gold Installations](https://www.trendhunter.com/trends/velveeta.md) - [European-Style Cheese Windows](https://www.trendhunter.com/trends/la-petite-fentre-boursin.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Educational Cheese Experiences](https://www.trendhunter.com/trends/parmigiano-reggiano-consortium.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Cheese Lover Societies](https://www.trendhunter.com/trends/cheezmasons.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md)