# Berry Cheese Smoothies McDonald’s Japan is Now Serving a Cheese Mousse and Berry Grape Smoothie By Laura McQuarrie | Published 2017-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-smoothie References: [en.rocketnews24](http://en.rocketnews24.com/2017/09/18/mcdonalds-japan-adds-cheese-smoothie-to-their-autumn-menu/) & [mcd-holdings.co.jp](http://www.mcd-holdings.co.jp/news/2017/promotion/promo0914a.html) In Japan, [McDonald's](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe) is now introducing a McCafé cheese smoothie as its newest [seasonal beverage](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi). The Fluffy Cheese Mousse and Mixed Berry Grape Smoothie has been introduced to mark the change in season from the heat of summer to the crisp autumn and follows a recipe inspired by the previously released Grape Smoothie. The all-new cheese smoothie drink boasts a base of whipped cream that is topped with a smoothie of grape juice, pureed grapes and a [mixed berry sauce](https://www.trendhunter.com/trends/blueberry-crme-pie). The refreshing beverage is finished off with a scoop of light and fluffy mascarpone cheese, a handful of berries and a drizzle of syrup. Across Asia, and now even parts of North America, cheese-infused beverages are captivating consumers who are looking to try new kinds of sweet, creamy drinks. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cheese-infused Beverages:** The introduction of cheese-infused beverages in the fast food industry presents an opportunity for innovative flavor combinations and unique taste experiences. - **Seasonal Beverage Offerings:** The trend of introducing seasonal beverages allows businesses to cater to changing consumer preferences and create limited-time offerings that drive customer excitement and demand. - **Sweet and Creamy Drinks:** The demand for sweet and creamy drinks opens up possibilities for businesses to experiment with different ingredients and textures, leading to the development of indulgent and unique beverage options. ### Who This Affects Most - **Fast Food Industry:** The fast food industry can explore the incorporation of cheese-infused beverages into their menus to offer customers novel flavor profiles and attract new audiences. - **Beverage Industry:** The beverage industry has an opportunity to create innovative products by leveraging the trend of seasonal offerings and experimenting with unconventional flavor combinations, such as cheese and berries. - **Culinary Industry:** The culinary industry can take inspiration from the popularity of sweet and creamy drinks to develop unique desserts and confections that incorporate cheese-infused flavors and textures. ## Related on Trend Hunter - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Tropical QSR Smoothies](https://www.trendhunter.com/trends/kiwi-pineapple-banana-smoothie.md) - [Strawberry Cheesecake Soft Serves](https://www.trendhunter.com/trends/strawberry-cheesecake-mcflurry.md) - [Tropical Guava Smoothies](https://www.trendhunter.com/trends/passionfruit-orange-guava-smoothie.md) - [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md) - [Creamy Strawberry Chocolate Desserts](https://www.trendhunter.com/trends/strawberry-kit-kat-mcflurry.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Blended Mint Chocolate Beverages](https://www.trendhunter.com/trends/mint-chocolate-oreo-frappe.md)