# On-the-Go Potato Cups The Tasteful Selections Take & Shake Cheese Potatoes are Fast to Prepare By Michael Hemsworth | Published 2017-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-potatoes References: [preparedfoods](http://www.preparedfoods.com/articles/119682-tasteful-selections-take-shake) The Tasteful Selections Take & Shake Cheddar Cheese Potatoes come as the latest flavor option from the brand that will enable consumers to enjoy the satisfying taste of [cheesy potatoes](https://www.trendhunter.com/trends/idahoan-foods-1) wherever they are. Created for convenience and fast preparation, the [potato cups](https://www.trendhunter.com/trends/masser-family-of-companies) are capable of being enjoyed virtually anywhere you are where a microwave it present. They can also be heated and eaten when commuting or running out the door, which has become a [popular product category](https://www.trendhunter.com/trends/tilda-easy-meals) with busy consumers. The Tasteful Selections Take & Shake Cheddar Cheese Potatoes feature a microporous stream release technology in the packaging that enable the meal to be cooked without taking too much time or drying out. The other flavors from the line includes Chili Lime and Black Pepper, Chipotle BBQ and Rosemary & Thyme. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient On-the-go Food:** The rise of portable meals that can be easily prepared and consumed while on the move presents opportunities for innovative packaging and flavor options. - **Microporous Packaging Technology:** Developing microporous packaging that allows for quick and efficient heating of meals without sacrificing taste or quality can be a game-changer in the food industry. - **Product Variety for Busy Consumers:** Creating a diverse range of flavor options that cater to the tastes and preferences of time-strapped consumers will help meet their needs and drive sales. ### Industries Being Reshaped - **Food and Beverage:** Manufacturers can capitalize on the demand for convenient, on-the-go food by creating new products or modifying existing offerings. - **Packaging:** Companies specializing in food packaging can explore innovative solutions, such as microporous materials, to improve convenience and preservation for on-the-go meals. - **Food Technology:** By developing new cooking and preservation techniques, the food technology industry can revolutionize the way portable meals are prepared and consumed. ## Related on Trend Hunter - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md) - [Cup-Style Potato Snacks](https://www.trendhunter.com/trends/idahoan-foods.md) - [Heat-and-Eat Potato Bakes](https://www.trendhunter.com/trends/three-bridges-potato-bakes.md) - [Flavored Ready-to-Cook Potatoes](https://www.trendhunter.com/trends/the-little-potato-co.md) - [Ready-to-Warm Potato Dishes](https://www.trendhunter.com/trends/chilled-potato-range.md) - [Heat-and-Eat Baked Potatoes](https://www.trendhunter.com/trends/fully-baked-idaho-potatoes.md) - [Versatile Shredded Potato Mixes](https://www.trendhunter.com/trends/idahoan-shreds-tater-tumblers-unseasoned-mix.md) - [Twice-Baked Potato Side Dishes](https://www.trendhunter.com/trends/twice-baked-potatoes.md) - [Cheesy Heat-and-Eat Potato Dishes](https://www.trendhunter.com/trends/albert-bartlett-products.md)