# Fairytale Cheese Packaging Cheese Fables' Cheese Packaging Design is Inspired by a Classic Story By Laura McQuarrie | Published 2014-08-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-packaging-design References: [thedieline](http://www.thedieline.com/blog/2014/8/14/cheese-fables) & [fabula.by](http://fabula.by/) This whimsical cheese packaging design by Fabula Branding was created for Turov Dairy Factory's line of 'Cheese Fables.' The cheese packaging builds off a well-known tale for children, a story where cheese is the item that becomes a prize for the strongest and smartest character in the fable. With a fantasy-inspired cheese packaging design, the Cheese Fables show off playful characters like the bird and the fox from the fable. As well as referencing the popular tale, this is also a subtle way to suggest the natural qualities of the cheese snack. The entire box is covered in fun colors and patterns, with a small cutout window where it's possible to get a peek at each different kind of cheese. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Packaging Design:** The use of whimsical packaging design can enhance brand storytelling and create a unique and memorable consumer experience. - **Character-inspired Packaging:** By incorporating characters from popular stories into packaging design, brands can evoke nostalgia and establish an emotional connection with consumers. - **Interactive Packaging:** Interactive packaging with cutout windows or hidden surprises can engage consumers and make the product more enticing. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can explore whimsical packaging design to stand out on store shelves and attract customers. - **Children's Products:** Children's product companies can leverage character-inspired packaging design to create a sense of wonder and appeal to young consumers. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate interactive packaging strategies to help brands differentiate themselves and create memorable campaigns. ## Related on Trend Hunter - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Celebratory Claymation Cheese Packs](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit.md) - [Plant-Based Flavored Cheeses](https://www.trendhunter.com/trends/wunderkern.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Biodegradable Cheese Packagings](https://www.trendhunter.com/trends/selfpacking-cheese.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md)