# Geometrical Cheese Branding The Valio Atleet Cheese Packaging Puts Patterns and Colors on Display By Michael Hemsworth | Published 2016-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-pack References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/valio-atleet-cheese.html) & [dsone.ru](http://www.dsone.ru/) The packaging for [dairy products](https://www.trendhunter.com/trends/highprotein-dairy-products) can oftentimes be somewhat simple in aesthetic, so the [Valio](https://www.trendhunter.com/trends/valio-profeel-quark-products) Atleet cheese packaging aims to shake things up with a crisp new approach. Atleet cheese was originally produced in Estonia starting in 1984 as a fresh, creamy product that aimed to deliver an exceptional dairy product that was suited towards an active lifestyle. Valio took over the sale of the Atleet cheese in Russia and prompted the redesign of the cheese packaging by the DS 1 branding agency. The result is a vibrantly recreated package that plays with angled in order to make it appear more modern and fresh. The middle window enables the consumer to see the product before purchase unlike other packaging designs that rely on printed imagery. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Geometrical Packaging:** Incorporating geometric patterns and angled designs into packaging to create a fresh and modern look. - **Transparent Packaging:** Using windows or clear materials in packaging so consumers can see the product before purchase, which can increase trust and transparency. - **Colorful Branding:** Using bold and vibrant colors in branding and packaging to catch the attention of consumers and differentiate from competitors. ### Where This Applies - **Dairy Industry:** Innovating packaging designs and materials in the dairy industry to create a more modern and appealing look for consumers. - **Food Packaging Industry:** Using design and material innovations to differentiate food packaging and increase product visibility on the shelf. - **Marketing Industry:** Employing bold and vibrant colors and patterns in branding and packaging to create a more attention-grabbing and memorable brand presence. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Specialty Cheese Campaigns](https://www.trendhunter.com/trends/flavor-that-sings-campaign.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)