# Basic Dairy Branding Round Paper Cheese Labels and Fabric Swathing Are Effective Artisan Packaging By Amelia Roblin | Published 2015-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-label References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/casa-da-trindade-cheese-selection.html) & [diogovareta](http://www.diogovareta.com/Casa-da-Trindade-Cheese) As an alternative to the contemporary preference for [plastic wrap](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals) and stickers, this proposal for cheese labels is more authentic in appearance and function. Designed by Diogo Vareta, this [Casa da Trindade](https://www.trendhunter.com/trends/casa-obsidiana) Cheese packaging concept comprises a simple paper cover and a cloth wrap to keep the product protected. For two different varieties of the bovine byproduct get their own label each, featuring distinctive colors and patterns. The [brie-style cheeses](https://www.trendhunter.com/trends/softripened-goat-cheese) are marked with tiny dots or triangles, in white or a soft mauve hue. The moist surface of the food is enough to keep the coaster-sized label stuck in place, and a thin layer of natural mold does keep the soft insides effectively contained. The incorporation of a fabric cover completes a package design that looks deliciously artisanal. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Packaging:** Opportunity to create packaging designs that mimic traditional, artisanal aesthetics. - **Sustainable Packaging:** Opportunity to explore alternative packaging materials that are more eco-friendly than plastic wrap or stickers. - **Distinctive Labeling:** Opportunity to create unique labels with colors and patterns that distinguish different product varieties. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunities in packaging design and materials for artisanal food products. - **Printing and Packaging:** Opportunity to develop innovative solutions for paper-based packaging designs. - **Textile and Fabric:** Disruptive innovation opportunities in the integration of fabric wraps into product packaging. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Biodegradable Cheese Packagings](https://www.trendhunter.com/trends/selfpacking-cheese.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [All-Natural Cheese Waxes](https://www.trendhunter.com/trends/natural-cheese-wax.md) - [Authenticating Digital Cheese Aids](https://www.trendhunter.com/trends/cheese-tracker.md) - [Recyclable Grated Cheese Packages](https://www.trendhunter.com/trends/fullyrecyclable-grated-cheese-packaging.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md)