# Cheese Creativity Campaigns 'We Are All Cheese Heads' Champions & Encourages Self-Expression By Laura McQuarrie | Published 2022-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-heads References: [prnewswire](https://www.prnewswire.com/news-releases/frigo-cheese-heads-launches-new-we-are-all-cheese-heads-campaign-to-celebrate-and-fuel-tweens-individuality-301612280.html) & [FrigoCheeseHeads](http://FrigoCheeseHeads.com)  [Frigo Cheese Heads](https://www.trendhunter.com/trends/cheddarella-string-cheese) is launching a new campaign called We Are All Cheese Heads that introduces a friendly cast of animated characters to encourage tweens and teens to embrace their individuality and creativity. This campaign dives into the debate about the best way to eat string cheese and although the Cheese Heads don't take sides, plenty of inspiration is offered to young Gen Z and Gen Alpha consumers, who will find out whether they prefer biting, chomping, nibbling, peeling or twisting. David Cherrie, [Saputo Dairy USA](https://www.trendhunter.com/trends/saputo-cheese-products) vice president, marketing and innovation, says "There's an infinite number of ways to eat Cheese Heads, just like there's an infinite number of ways for kids to be themselves." Each character in the campaign embodies creative self-expression and encourages playfulness and discovery when it comes to food. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Youth Inspiration Marketing:** Frigo Cheese Heads' We Are All Cheese Heads campaign introduces animated characters to inspire Gen Z and Gen Alpha consumers to embrace their individuality and creativity. - **Food Playfulness Promotion:** The We Are All Cheese Heads campaign encourages food discovery and playful eating habits among tweens and teens. - **Eating Style Debate:** The We Are All Cheese Heads campaign taps into the ongoing debate about the best way to eat string cheese and hints at the infinite possibilities for innovation within the snack market. ### Where This Applies - **Packaged Snacks:** The playful and creative push behind the Cheese Heads brand could inspire innovation opportunities in the packaged snack industry. - **Marketing and Advertising:** Frigo Cheese Heads' unique approach to marketing cheese to tweens and teens could disrupt traditional marketing practices in the food industry. - **Food Packaging Design:** Packaging design innovations could stem from Frigo Cheese Head's We Are All Cheese Heads campaign as a result of the introduction of the campaign's friendly and playful cast of animated characters. ## Related on Trend Hunter - [Dual-Cheese Snack Sticks](https://www.trendhunter.com/trends/cheddarella-string-cheese.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Specialty Cheese Campaigns](https://www.trendhunter.com/trends/flavor-that-sings-campaign.md) - [Snacking Dip Brand Initiatives](https://www.trendhunter.com/trends/philly-whipped-campaign.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Plant-Based Cheese Campaigns](https://www.trendhunter.com/trends/daiya-fromage-forgery.md) - [Demand-Driven Cheese Products](https://www.trendhunter.com/trends/saputo-cheese-products.md) - [Friendship Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly-campaign.md)