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# Cheesy Burger Dipping Sauces
Burger King Japan is Introducing Cheese Fondue to the Menu in January

By Alyson Wyers | Published 2014-12-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-fondue
References: [designtaxi](http://designtaxi.com/news/371176/In-Japan-Burger-King-Introduces-A-Fondue-Made-With-Five-Types-Of-Cheese/) & [burgerkingjapan.co.jp](https://www.burgerkingjapan.co.jp/release/pdf/PressRelease141204.pdf)

When you think of items that can be dipped in cheese fondue, you probably think of bread or veggies. A cheeseburger is probably not the first thing that comes to mind. However, [Burger King Japan](https://www.trendhunter.com/trends/guilty-porcini-burgers) wants to challenge this line of thinking.

In Japanese chains of the fast food restaurant, you will be able to order a cheese fondue made out of five different finds of cheese. Coming in the new year, the creamy and rich sauce will be on the menu for a limited time beginning January 9th. Whether you decide to [dip your burger](https://www.trendhunter.com/trends/taco-bell-6) in the emmental, gouda, cheddar, mozzarella, parmesan and white wine mixture or save it for your side dishes, you are in for a cheesy experience.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 55% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Cheese-based Dipping Sauces:** Fast food restaurants can explore new ways to incorporate cheese-based dipping sauces into their menus, transforming ordinary items into unique and indulgent meals.
- **Unconventional Food Pairings:** Innovative food companies can experiment with unexpected pairings to create unique culinary experiences, like dipping exotic fruits and vegetables in cheesy dipping sauces.
- **Limited Time Menu Offerings:** Restaurants can leverage limited time offering strategies to create hype and demand for new products, keeping customers engaged and coming back for new experiences.

### Where This Applies

- **Fast Food Chains:** Fast food chains can further customize their menus and attract cheese lovers with innovative cheese-based dipping sauces like Burger King Japan's upcoming cheese fondue sauce.
- **Food Distribution:** Food distributors can explore new markets and expand their product offerings to include unique cheese-based dipping sauces that cater to the growing demand for unconventional food experiences.
- **Cheese Producers:** Cheese producers can partner with restaurants and food distributors to create custom cheese blends and flavors for use in unique dipping sauces, opening up new opportunities in the foodservice industry.

## Related on Trend Hunter

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- [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md)
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- [Cheese-Stuffed Burger Offerings](https://www.trendhunter.com/trends/cheese-leleh-burger.md)
- [Crispy Cheese-Filled Fries](https://www.trendhunter.com/trends/mozzarella-fries.md)
