# Blue Cheese Easter Eggs Asda is Selling an Easter Egg Made of Blacksticks Blue Cheese By Laura McQuarrie | Published 2018-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-easter-egg References: [metro](http://metro.co.uk/2018/02/21/you-can-now-buy-an-easter-egg-made-entirely-out-of-cheese-7330446/) & [groceries.asda](https://groceries.asda.com/) Last Easter, a few brands launched [cheese Easter eggs](https://www.trendhunter.com/trends/asda-flavored-cheeses) as an alternative to the same [classic chocolate options](https://www.trendhunter.com/trends/deluxe-layered-eggs) that are offered to consumers year after year. For those who are looking for an unconventional way to celebrate, [Asda](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg) is offering its own unique take on the idea with a Blacksticks Blue cheese egg. True to its name, the cheese egg is made with a traditional blue cheese and Farmhouse Dairy methods. The half egg-shaped cheese has the potential to be the star of a cheeseboard and pair well with a range of other condiments and crackers served for the special occasion. Asda was driven to create this unique take on the traditional Easter treat after finding out that "60% of Brits would choose cheese over chocolate." Image Credit: Asda, Blacksticks ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheese Easter Eggs:** Creating alternative Easter eggs made of cheese instead of chocolate. - **Unconventional Celebrations:** Offering unique and non-traditional options for celebrating special occasions. - **Cheeseboard Pairings:** Exploring new combinations of cheeses, condiments, and crackers for cheeseboards. ### Industries Being Reshaped - **Food Retail:** Creating and selling innovative food products to cater to consumer preferences. - **Specialty Cheese:** Developing unique and unconventional cheese products for niche markets. - **Event Planning:** Providing customized and alternative options for special event menus. ## Related on Trend Hunter - [Herbaceous Easter Eggs](https://www.trendhunter.com/trends/garlic-herb-easter-egg.md) - [Accessible Luxury Easter Chocolates](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Chocolate Yolk Easter Buns](https://www.trendhunter.com/trends/dippy-egg-filled-hot-cross-buns.md) - [Liqueur-Inspired Chocolate Easter Eggs](https://www.trendhunter.com/trends/baileys-easter-egg.md) - [Liqueur-Themed Easter Treats](https://www.trendhunter.com/trends/baileys-chocolate-original-easter-egg.md) - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md)