# Heritage Cheddar Packaging Maffra Cheese Company Produces Well-Packaged Gourmet Cheese By Rebecca Byers | Published 2015-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-company References: [retaildesignblog.net](http://retaildesignblog.net/2015/08/25/maffra-cheese-packaging-by-brand-society/) The Maffra Cheese Company is an Australian heritage brand producing a range of [premium mature cheddar](https://www.trendhunter.com/trends/schuman-cheese). The product range is presented in dynamic packaging designed by the [Brand Society](https://www.trendhunter.com/trends/seafood-variety-packs). Included in the visual identity created by the Brand Society was an overhaul of the brand's web presence. The dynamic packaging for the Maffra range was designed to reflect the hyper-specific cultivation process and drew inspiration from the brand's founder, chemist Ferial Zekiman. The brand's classic European roots are also reflected through the bright stripes and gold lettering in its logo. The Maffra Cheese Company is located in Gippsland's dairy country and has a reputation as one of the finest producers in Australia, a designation artfully reflected in the visual branding. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 74% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Packaging Design:** The Maffra Cheese Company's dynamic packaging design reflects the hyper-specific cultivation process, offering opportunities for other gourmet food brands to create visually appealing and informative packaging. - **Heritage Branding:** The Maffra Cheese Company's use of classic European roots and bright stripes in their logo showcases the potential for heritage branding in the gourmet food industry. - **Web Presence Overhaul:** The Maffra Cheese Company's revamp of their web presence presents opportunities for other heritage brands to enhance their online platforms and engage with customers. ### Where This Applies - **Gourmet Food:** The Maffra Cheese Company's premium cheddar packaging sets a trend for visually appealing packaging in the gourmet food industry. - **Cheese Production:** The Maffra Cheese Company's reputation as a fine cheese producer highlights the potential for growth and innovation in the cheese production industry. - **Web Design:** The Maffra Cheese Company's web presence overhaul demonstrates the importance of effective web design for heritage brands in the food industry. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Artisan-Quality Entertaining Cheeses](https://www.trendhunter.com/trends/brownes-dairy-club-cheddar.md) - [Fanciful Flavored Cream Cheeses](https://www.trendhunter.com/trends/moondarra-cheese.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Provenance-Focused Cheese Ranges](https://www.trendhunter.com/trends/south-caernarfon-creameries.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md)