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# All-Cheese Burgers
Hungry House Created a Limited-Edition Burger Crafted Entirely from Cheese

By Laura McQuarrie | Published 2017-12-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-burger
References: [prexamples](http://prexamples.com/2017/12/there-is-a-limited-edition-of-a-burger-thats-made-entirely-of-cheese/) & [just-eat](https://www.just-eat.co.uk/)

Although cheeseburgers can be found at just about any burger joint, the limited-edition cheese burger created by [Hungry House](https://www.trendhunter.com/trends/mac-n-cheese-pizzas) was crafted as a one-day exclusive for cheese lovers.

For one day only at the end of November, the UK-based online food-ordering platform Hungry House offered 'The Ultimate Cheese Burger,' which could feed up to four people. The cheese burger was made up of nine different types of cheese, including a mature cheddar bun with mozzarella seeds, a thick Camembert patty, Red Leicester cheese "tomatoes," German smoked cheese onion rings, Stilton cheese relish and Edam and American cheese as a stand-in for lettuce.

For a limited time only, the all-cheese burger was offered for just £14.99, appealing to cheese lovers and others who strive to consume some of the most outrageous food creations.

*Update: Hungry House has not been operational since May 2018 after it was acquired by [Just Eat](https://www.trendhunter.com/trends/hey-u-up-campaign).*

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 40% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Cheese-lovers Cuisine:** The creation of all-cheese burgers caters to the growing demand for unique and indulgent cheese-centric food experiences.
- **Limited-edition Food Offerings:** The popularity of limited-edition cheese burgers showcases the consumer desire for exclusive, one-of-a-kind food items.
- **Outrageous Food Creations:** The all-cheese burger trend highlights the interest in outrageous and unconventional food combinations and presentations.

### Industries Being Reshaped

- **Online Food-ordering Platforms:** Online food-ordering platforms can explore partnerships with restaurants to create limited-edition and novelty food items to attract customers and increase sales.
- **Cheese Suppliers:** Cheese suppliers can capitalize on the cheese-lovers cuisine trend by offering a wide variety of unique, high-quality cheese options that cater to the demand for cheese-centric food.
- **Gourmet Burger Joints:** Gourmet burger joints can incorporate outrageous food creations like all-cheese burgers into their menus to attract adventurous food enthusiasts and create buzz around their brand.

## Related on Trend Hunter

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- [Cheese-Stuffed Burger Offerings](https://www.trendhunter.com/trends/cheese-leleh-burger.md)
- [Scottish Cheddar Burgers](https://www.trendhunter.com/trends/seriously-cheese-burgers.md)
- [Heavily-Topped Burger Pizzas](https://www.trendhunter.com/trends/hunt-brothers-pizza-cheeseburger-pizza.md)
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