# Cheesy Pickle Toasties The Cathedral City Cheese & Branston Pickle Toastie is Microwaveable By Michael Hemsworth | Published 2023-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-branston-pickle-toastie References: [foodbev](https://www.foodbev.com/news/branston-and-cathedral-city-launch-new-toastie/) & [cathedralcity](https://cathedralcity.co.uk)  The [Cathedral City Cheese & Branston](https://www.trendhunter.com/trends/cathedral-city-chilled-products) Pickle Toastie is a new prepackaged sandwich arriving in the UK as an option that's perfect for enjoying at home or out of the house. The sandwich features the [Cathedral City Cheddar](https://www.trendhunter.com/trends/cathedral-city-big-pack-range) with Branston Small Chunk pickles, which combine to create a compatible flavor profile perfect for lunch or a snack. The [frozen toastie](https://www.trendhunter.com/trends/ginsters-pastry-toastie) is arriving at Iceland locations now where shoppers can pick it up for £2.75 each. The sandwich is capable of being heated up in the microwave to eliminate the need for any complex preparation needs. Senior Brand Manager Angharad Wilson Dyer Gough commented on the new Cathedral City Cheese & Branston Pickle Toastie saying, "We know how much people love a cheese and pickle sarnie, so we wanted to team up with the perfect partner to create a deliciously tangy twist on the classic cheese toastie, bringing a burst of Branston flavour to the mix." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 5% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenience Food Packaging:** Innovative packaging solutions that provide easy and convenient ways to prepare and consume meals on-the-go. - **Collaborative Product Development:** Collaborating with partner brands to create unique flavor profiles that can disrupt traditional food categories and appeal to a wider customer base. - **Microwaveable Snacks:** The increasing demand for easy-to-prepare and quickly consumable snacks that can be cooked in a microwave in a few minutes. ### Where This Applies - **Convenience Food Industry:** Opportunities for innovating packaging and introducing new products that cater to the growing demand for quick and easy meal solutions. - **Culinary Industry:** Collaborative product development opportunities that bring together brands from different categories to create unique flavor combinations that can disrupt traditional food categories. - **Microwave Oven Industry:** Opportunities to innovate and improve microwave oven technology to meet the increasing demand for quick and easy-to-cook microwaveable snacks. ## Related on Trend Hunter - [Prepackaged Seasonal Sandwiches](https://www.trendhunter.com/trends/cathedral-city-toasties.md) - [Cheese-Packed Prepackaged Baked Goods](https://www.trendhunter.com/trends/cathedral-city-chilled-products.md) - [Extra-Cheesy Chilled Meal Ranges](https://www.trendhunter.com/trends/cathedral-city-our-cheesy.md) - [Convenient Toaster-Ready Sandwiches](https://www.trendhunter.com/trends/herta-toasties.md) - [Chilled Party Food Lineups](https://www.trendhunter.com/trends/cathedral-city.md) - [Chilled Cheese Party Foods](https://www.trendhunter.com/trends/chilled-party-food.md) - [Exclusive Savory Spread Sandwiches](https://www.trendhunter.com/trends/cheddar-cheese-marmite-sandwich.md) - [Melty Artisan Sourdough Sandwiches](https://www.trendhunter.com/trends/jasons-sourdough-toasties.md) - [Cheesy Pickle Pork Pies](https://www.trendhunter.com/trends/mini-ploughmans-pork-pies.md)