# Graphical Rural Packaging This Cheese Branding Reflects the Product's Freshness and Quality By Rebecca Byers | Published 2015-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-branding References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/10/csurgodombi-sajtkonya-branding-by-petra-vass/) & [behance.net](https://www.behance.net/gallery/24767689/Csurgodombi-Sajtkonyha-branding) Designed by Petra Vass, this cheese branding for a small Hungarian cheesemaker is rustic, charismatic and communicates the small-batch, artisan values of the brand. Called Csurgódombi Sajtkonyha (Churgo-Hill Cheesekitchen), the tiny operation located in Fehérvárcsurgó, Hungary was tasked with creating a branding scheme that reflected the beautiful natural surroundings of where the products are made. Designer Petra Vass was asked to design a visual means of communicating three central ideas; the premium quality of the cheese, the lack of preservatives contained in the products and the freshness as a result of the pure rural environment. Using a logo that features a cheeseboard and craft paper, this example of cheese branding succeeds in creating an identity that will help them stand out on store shelves. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rustic Packaging:** Designing packaging that reflects the natural surroundings of the product can increase its appeal and communicate authenticity. - **Artifact-inspired Branding:** Drawing inspiration from traditional artifacts can strengthen branding efforts and communicate artisanal values. - **Minimalist Design:** Utilizing simplistic and minimalist design principles to highlight the quality and purity of product ingredients. ### Sectors Adopting This - **Food Packaging:** Incorporating natural design elements into food packaging can emphasize freshness and quality. - **Artisanal Food Production:** Drawing inspiration from traditional artisanal techniques can help establish brand credibility and increase customer loyalty. - **Small-batch Food Production:** Highlighting small-batch processes and pure ingredient sourcing can attract consumers seeking high-quality, authentic products. ## Related on Trend Hunter - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md)