# Reduced Plastic Cheese Packaging Saputo Collaborated with Wipak UK on New Cheese Block Packaging By Michael Hemsworth | Published 2021-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-block-packaging References: [foodbev](https://www.foodbev.com/news/saputo-teams-up-with-wipak-to-reduce-virgin-plastic-use/) & [uk.saputo](https://uk.saputo.com)  [Saputo Dairy UK](https://www.trendhunter.com/trends/saputo-dairy-uk) has announced a new collaboration with [Wipak UK](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap) on its cheese block packaging in a bid to help reduce the amount of virgin plastic used in its composition. The partnership has resulted in packaging that reduces the amount of virgin plastic in the composition by 33% and replaces it with post-consumer recycled (PCR) material. The packaging is being launched at [Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-1) locations in the UK for a limited time because of the limited availability of the PCR resin. Wipak UK External Sales Executive Seb Wakerley commented on the new Saputo Dairy UK cheese block packaging saying, "We worked closely with Saputo – who supply a number of block cheese products to leading retailer, Marks & Spencer – on more sustainable packaging options. By sourcing PCR resins, we were able to manufacture a packaging solution that repurposed waste and diverted it from landfill or incineration.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Reduced Plastic Packaging:** Adopting sustainable packaging practices to reduce the use of virgin plastic and incorporate post-consumer recycled material. - **Collaborative Partnerships:** Partnering with external organizations to find solutions for reducing the environmental impact of packaging. - **Limited Time Launch:** Introducing innovative packaging solutions in limited time launches to test their feasibility and popularity. ### Industries Being Reshaped - **Food Manufacturing:** The food industry can collaborate with packaging companies to find sustainable packaging solutions for their products. - **Retail:** Retail companies can explore incorporating more sustainable packaging options to reduce their environmental footprint. - **Waste Management:** Waste management companies could incorporate recycled materials from products, like cheese packaging, into their processes to reduce the amount of waste sent to landfill. ## Related on Trend Hunter - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Recyclable Grated Cheese Packages](https://www.trendhunter.com/trends/fullyrecyclable-grated-cheese-packaging.md) - [Recyclable Cover Papers](https://www.trendhunter.com/trends/saputo-dairy-uk.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Biodegradable Cheese Packagings](https://www.trendhunter.com/trends/selfpacking-cheese.md) - [Recycled Cream Pot Packaging](https://www.trendhunter.com/trends/cream-pot-packaging.md) - [Reduced Plastic Dairy Packaging](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Snack Packaging Plastic Reductions](https://www.trendhunter.com/trends/plastic-packaging-reduction.md)