# Cheesy Potato Snack Pies The McDonald's Cheese Bacon Potato Pie is Arriving in Japan By Michael Hemsworth | Published 2024-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-bacon-potato-pie References: [soranews24](https://soranews24.com/2024/07/26/mcdonalds-adds-a-new-cheese-bacon-potato-pie-to-its-menu-in-japan-for-a-limited-time/) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/en/menu/)  The [McDonald's Cheese Bacon](https://www.trendhunter.com/trends/bacon-potato-pie) Potato Pie is a new menu item making its debut in Japan this summer to provide customers with a deliciously satisfying and savory snack option. The pie features the brand's signature [crispy pastry](https://www.trendhunter.com/trends/blueberry-crme-pie) packed with two kinds of melted cheese including cheddar and gouda alongside creamy potatoes, chopped onions and pieces of smoky bacon. The snack is thus perfect for satisfying cravings for a savory snack that's also inherently easy for enjoyment out of the house thanks to its one-handed format. The McDonald's Cheese Bacon Potato Pie is being launched with a commercial starring actress, singer and model Mai Shiraishi who is seen as the owner of a stall at a Bon Odori festival encouraging a patron to try it out. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 37% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fusion Snack Foods:** Blending multiple flavors and textures in snack items like the Cheese Bacon Potato Pie resurfaces traditional foods with innovative twists that appeal to modern flavor palettes. - **Convenient Snack Options:** Single-handed, easy-to-eat formats, seen in McDonald's new pie, cater to busy lifestyles, enhancing the appeal of on-the-go savory snacks. - **Celebrity Endorsed Foods:** Collaborations with popular figures like Mai Shiraishi to promote food items can amplify product visibility and influence consumer purchasing decisions. ### Who This Affects Most - **Fast Food Industry:** Innovative menu items such as the Cheese Bacon Potato Pie diversify offerings and attract varied consumer segments seeking unique fast food experiences. - **Food Service Equipment:** Developing packaging and cooking technologies tailored for one-handed, on-the-go snack options can enhance convenience for both food providers and consumers. - **Celebrity Marketing:** Partnerships between food brands and celebrities create synergistic marketing campaigns that can drive higher engagement and sales. ## Related on Trend Hunter - [Fast-Food Bacon Pies](https://www.trendhunter.com/trends/bacon-potato-pie.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [beef stew-filled turnovers](https://www.trendhunter.com/trends/beef-stew-pie.md) - [Pie Crust Pizza Snacks](https://www.trendhunter.com/trends/mcdonalds-indonesia-pizza-pie.md) - [Triangular Autumnal QSR Pies](https://www.trendhunter.com/trends/sankaku-choco-pies.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Creamy Crispy QSR Burgers](https://www.trendhunter.com/trends/chunky-potato-beef-creamy-jalapeno-burger.md)