# Cheese-Only Advent Calendars 'So Wrong It's Nom' and with Asda Created a Cheese Advent Calendar By Laura McQuarrie | Published 2017-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheese-advent References: [huffingtonpost](http://www.huffingtonpost.co.uk/entry/cheese-advent-calendar-asda-designed-by-annem-hobson_uk_59d60b44e4b0becae8029bc8) & [corporate.asda](https://corporate.asda.com/blog/2017/11/08/check-out-our-advent-calendar-with-a-difference-its-made-of-cheese) Last year, Annem Hobson, the blogger behind 'So Wrong It’s Nom,' teased people by promising to launch the world's first-ever [cheese advent calendar](https://www.trendhunter.com/trends/specially-selected-speciality-cheese) for the holiday season. After creating a simple prototype and asking people to register their interest, Hobson found the support to be overwhelming, as over 11,000 people indicated interest in the project. Now, So Wrong It’s Nom is releasing a cheese-filled advent calendar with British supermarket retailer [Asda](https://www.trendhunter.com/trends/cheesies-snacks). The Cheese Advent Calendar boasts 24 individually wrapped cheeses, including different kinds of cheddar, Red Leicester, Wensleydale with cranberries, Applewood and other varieties. Since the food-filled advent calendar contains an item that should be refrigerated, the book-style packaging design includes a half that can be torn away to save space in the fridge. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheese-only Advent Calendars:** The trend of cheese-only advent calendars presents an opportunity for innovative packaging designs that accommodate refrigeration needs for long-lasting freshness. - **Individually Wrapped Cheeses:** The trend of individually wrapped cheeses in advent calendars opens up opportunities for cheese producers to showcase a variety of flavors and create unique cheese experiences. - **Collaborations with Bloggers:** The trend of collaboration between food bloggers and retailers, like So Wrong It's Nom and Asda, offers innovative marketing and product development opportunities to leverage the blogger's influence and expertise. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can explore innovative designs that balance aesthetic appeal and functionality for refrigerated food items like cheese advent calendars. - **Cheese Production:** The cheese production industry can capitalize on the cheese advent calendar trend by creating new flavors, experimenting with different types of cheese, and exploring unique packaging options. - **Food Retail:** The food retail industry can benefit from collaborations with influencers and bloggers to create exclusive products and generate buzz, like the cheese advent calendar collaboration between Asda and So Wrong It's Nom. ## Related on Trend Hunter - [Cheese-Filled Advent Calendars](https://www.trendhunter.com/trends/cheesies.md) - [Cheese-Themed Advent Calendars](https://www.trendhunter.com/trends/cheesethemed-advent.md) - [European Cheese Advent Calendars](https://www.trendhunter.com/trends/european-cheese-advent-calendars.md) - [Charcuterie Advent Calendars](https://www.trendhunter.com/trends/charcuterie-advent-calendar.md) - [Collaborative Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar.md) - [One-Door Advent Calendars](https://www.trendhunter.com/trends/lidl-day-1-advent-calendar.md) - [Vegan Chocolate Advents](https://www.trendhunter.com/trends/ultimate-advent-calendar.md) - [Tuna Advent Calendars](https://www.trendhunter.com/trends/tuna-lovers-advent-calendar.md) - [Festive Celebration Cheese Products](https://www.trendhunter.com/trends/ilchester-cheeses.md)