# Co-Branded Donut-Flavored Sodas 'Cheerwine Kreme' Combines Cherry Soda with the Taste of Donuts By Katherine Pendrill | Published 2016-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheerwine-kreme References: [grubstreet](http://www.grubstreet.com/2016/07/krispy-kreme-flavored-cheerwine-soda.html?mid=full-rss-grubstreet) & [charlotteobserver](http://www.charlotteobserver.com/living/food-drink/ill-bite-blog/article88892572.html) Both Cheerwine and [Krispy Kreme](https://www.trendhunter.com/trends/dr-pepper-kickoff) are two highly successful Southern businesses that have now joined forces to create a hybrid soda called '[Cheerwine Kreme](https://www.trendhunter.com/trends/holiday-punch1).' For those who are looking for the ultimate sugar rush, this donut-flavored soda is the perfect choice. Cheerwine Kreme is a new soft drink that combines the taste of a Krispy Kreme donut with Cheerwine's iconic black cherry soda for a hybrid flavor combination that will satisfy even the most intense sugar craving. The co-branded soda is an extension of an earlier collaboration between the two brands, which involves the creation of a Krispy Kreme donut with a Cheerwine-flavored cherry creme filling. While certainly not the most diet-friendly drink available, Cheerwine Kreme is sure to appeal to both donut and soda-lovers alike. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Co-branding Beverages:** Businesses can consider co-branding beverages to create unique flavor combinations that can appeal to diverse audiences. - **Hybrid Flavor Combinations:** Creating hybrid flavor combinations can help businesses create unique products that are distinct and appealing to consumers. - **Creating Indulgent Products:** Businesses can explore creating indulgent products that are not diet-friendly but are still appealing to certain audiences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can consider co-branding and hybrid flavor combinations to create unique and indulgent products. - **Retail:** Retailers can consider carrying co-branded and unique beverage products, thus increasing sales and attracting customers. - **Marketing and Advertising:** Marketing and advertising companies can explore creating campaigns that target specific audiences that enjoy indulgent products such as co-branded and hybrid beverages. ## Related on Trend Hunter - [Soda-Inspired Football Doughnuts](https://www.trendhunter.com/trends/dr-pepper-kickoff.md) - [Sweet Cola-Flavored Donuts](https://www.trendhunter.com/trends/cherry-cola-doughnut.md) - [Soda Brand Donuts](https://www.trendhunter.com/trends/pepsi-donut.md) - [Nostalgic Cherry-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-cherry-float.md) - [Crushed Snack Product Donuts](https://www.trendhunter.com/trends/krispy-kreme-cheesefilled-doughsnacks.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Effervescent Soda Flavors](https://www.trendhunter.com/trends/wild-cherry-cream.md) - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md)