# Nutrient-Packed Veggie Cereals General Mills Introduces the Cheerios Veggie Blends in Two Flavors By Kanesa D | Published 2023-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheerios-veggie-blends References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/25236-general-mills-introduces-cheerios-veggie-blends) & [generalmills](https://www.generalmills.ca/)  As the brand continues to deliver healthy and ingredient-conscious recipes, [General Mills](https://www.trendhunter.com/trends/cheerios-protein) is introducing the '[Cheerios](https://www.trendhunter.com/trends/cheerios-granola) Veggie Blends,' a new cereal formulated with fruit puree and vegetable powder. The cereal also seamlessly blends spinach, carrot, and sweet potato with whole-grain oats. This innovative combination aims to provide consumers with an exceptionally nutritious and unexpectedly delicious breakfast or snack option. Both cereals are gluten-free and contain 1/4 cup of fruits and veggies to boost the nutritional benefits of the breakfast item. The cereal is offered in two enticing varieties—apple strawberry and blueberry banana. Available exclusively at [Walmart](https://www.trendhunter.com/trends/hain-celestial-garden-veggie-snacks), consumers can enjoy the nutritional benefits of this unique cereal at a suggested retail price of $5.69 for an 18-ounce box. Image Credit: General Mills, Inc. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 84% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Veggie Blends Cereal:** General Mills introduces Cheerios Veggie Blends, a cereal packed with fruit puree and vegetable powder, offering a nutritious and delicious breakfast or snack option. - **Nutrient-dense Cereals:** General Mills' Cheerios Veggie Blends combine spinach, carrot, and sweet potato with whole-grain oats, delivering a gluten-free and nutrient-packed breakfast option. - **Fruit and Vegetable Infused Cereals:** Cheerios Veggie Blends by General Mills feature apple strawberry and blueberry banana flavors, offering a unique and delicious way to incorporate fruits and veggies into breakfast. ### Industries Being Reshaped - **Cereal Manufacturing:** General Mills' introduction of Cheerios Veggie Blends opens up opportunities for other cereal manufacturers to create innovative blends of fruit and vegetable-infused cereals. - **Healthy Snacks:** Cheerios Veggie Blends by General Mills presents a new entrant in the healthy snack market, inspiring other companies to develop nutrient-dense snack options. - **Grocery Retail:** Walmart's exclusive availability of Cheerios Veggie Blends demonstrates the potential for other grocery retailers to partner with food brands and offer unique and exclusive products to consumers. ## Related on Trend Hunter - [Multi-Grain Cereal Granolas](https://www.trendhunter.com/trends/cheerios-granola.md) - [Protein-Enriched Breakfast Cereals](https://www.trendhunter.com/trends/cheerios-protein.md) - [Veggie-Infused Breakfast Bars](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars.md) - [Fortified Vanilla Spice Cereals](https://www.trendhunter.com/trends/vanilla-spice-cheerios.md) - [Nutty Fiber-Rich Cereals](https://www.trendhunter.com/trends/maple-cinnamon-cheerios-hearty-nut-medley.md) - [Extra-Fortified Breakfast Cereals](https://www.trendhunter.com/trends/general-mills-big-g-cereals.md) - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Hidden Superfood Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi.md)