# Beneficial Superfood Drink Mixes These New Cheerful Buddha Products are Flavorful and Functional By Michael Hemsworth | Published 2022-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheerful-buddha References: [foodbev](https://www.foodbev.com/news/cheerful-buddha-launches-superfood-lattes-and-hot-chocolates/) & [cheerfulbuddha](https://cheerfulbuddha.co.uk)  These new [Cheerful](https://www.trendhunter.com/trends/whatever-the-case-may-be) Buddha products are being launched in the UK as a series of options for consumers to pick up when seeking out a flavorful yet functional drink to enjoy. The products include the [Lion's Mane](https://www.trendhunter.com/trends/rebbl-awake-protein) Superfood Latte Blend, the Matcha Superfood Latte Blend, the Cacao Bliss Hot Chocolate and the Chaga Superfood Latte Blend. Each of the products are formulated with a blend of nutrients, antioxidants and [adaptogenic mushrooms](https://www.trendhunter.com/trends/adaptogenic-tea-range). Co-Founder James Wright spoke on the new Cheerful Buddha products saying, "We’re delighted to see our new lattes and hot chocolate going into Holland & Barrett stores nationwide. We created these products as a simple and delicious way to enjoy nutritious ingredients that many people are eager to build into their daily routines.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 80% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Functional Superfood Drink Mixes:** The rise of healthy and functional drinks opens up opportunities for the creation of innovative superfood drink mixes that cater to consumers' nutritional needs and tastes. - **Adaptogenic Mushroom Supplements:** The growing interest in adaptogenic mushrooms presents potential for the development of new supplements and products that contain these powerful natural ingredients. - **Convenient Nutrient-dense Beverages:** As more people prioritize nutrition and convenience, there is potential for the growth of the market for ready-to-drink nutrient-dense beverages with functional ingredients. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry has an opportunity to develop and market more products featuring superfoods and adaptogenic mushrooms that promote functional wellbeing. - **Food and Beverage:** The food and beverage industry could expand its offerings by developing new and innovative nutrient-dense drink mixes that cater to consumers' dietary requirements and preferences. - **Retail:** Retailers can capitalize on the growing demand for healthy and functional products by increasing their selection of convenient ready-to-drink nutrient-dense beverages and functional supplements. ## Related on Trend Hunter - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md) - [Functional Fall Superfood Blends](https://www.trendhunter.com/trends/blume.md) - [Adaptogenic Mushroom-Powered Beverages](https://www.trendhunter.com/trends/trip-mindful-blend.md) - [Functional Botanical Lattes](https://www.trendhunter.com/trends/london-fog-superlatte.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md)