# Affordable DTC Night Guards Cheeky Allows Teeth Grinders to Protect Themselves for Less Money By Riley von Niessen | Published 2021-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheeky1 References: [getcheeky](https://getcheeky.com/) [Cheeky](https://www.trendhunter.com/trends/lip-cheek-sticks), a direct-to-consumer brand, provides "dentist quality" night guards at a more affordable rate, which can easily be replaced when needed. To suit different consumer needs, Cheeky offers its night guards in both hard and soft variations, ensuring users maintain their comfort while they prevent damage to their teeth throughout the night. To get started with Cheeky, shoppers just need to order their impression kit, get their mold, and then send it back to the company in the same box that they received it in. From there, Cheeky will create their custom night guard and send it back, along with a protective case. Customers can choose to sign up for either a one-time purchase, or receive a new one every three months, with both options saving them money when compared to traditional options. Image Credit: Cheeky ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 33% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Affordable DTC Oral Care:** Disruptive innovation opportunity for companies to provide dental care products at a more affordable rate using direct-to-consumer model. - **Customized Oral Care:** Disruptive innovation opportunity for companies to provide customized oral care products that are tailor-made to meet individuals' needs. - **Subscription-based Oral Care:** Disruptive innovation opportunity for companies to provide oral care products through a subscription-based model with auto-replenishment. ### Where This Applies - **Direct-to-consumer (DTC) Healthcare:** A growing industry that is disrupting traditional healthcare models and making healthcare products and services more accessible. - **Dental Care:** Opportunities for companies within the dental care industry to offer innovative products and services that cater to the changing preferences of consumers. - **Subscription-based Retail:** An industry that continues to grow as companies aim to provide auto-replenishment of products and services, providing convenience to customers while increasing customer loyalty. ## Related on Trend Hunter - [Custom Oral Health Devices](https://www.trendhunter.com/trends/oral-health-device.md) - [Convenient Sleep Apnea Treatments](https://www.trendhunter.com/trends/complete-sleep.md) - [Remote Teeth-Correcting Solutions](https://www.trendhunter.com/trends/dror-orthodesign.md) - [Hybrid Health-Tech Aligner Innovations](https://www.trendhunter.com/trends/careplus-premium-aligner-offering.md) - [Subscription-Style Retainer Programs](https://www.trendhunter.com/trends/pediatric-dentistry.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Biometric Smart Mouthguards](https://www.trendhunter.com/trends/smart-mouthguards.md) - [Accessible Teledenistry Partnerships](https://www.trendhunter.com/trends/grin-and-oral-b.md) - [Express Teeth Whitening Kits](https://www.trendhunter.com/trends/colgate-teeth-whitening-kits.md)